Leading food and beverage company, Yeo Hiap Seng (Malaysia) Bhd (Yeo’s), has launched Yeo’s Helping Hands, a CSR programme furthering its efforts to reach out to communities in need.
The first initiative under Yeo’s Helping Hands will see food aid packs distributed to about 28,000 B40 families most affected by COVID-19 on their lives and livelihoods.
In partnership with Ng Teng Fong Charitable Foundation, RM1 million has been channelled to fund the food aid programme, according to a statement.
Each of these households will receive a food pack comprising essential food items and signature delicacies comprising Yeo’s canned food, Cintan instant noodles and Yeo’s beverage drinks.
“As a company with deep roots in Malaysia, we want to lend a helping hand and support families in a practical way at this critical juncture. We will continue to find ways to serve and care for our community,” Group Chief Executive Officer of Yeo’s, Samuel Koh commented on the initiative.
Meanwhile, Director of the Ng Teng Fong Charitable Foundation, Daryl Ng said: “Our thoughts are with those affected by the unprecedented challenge, and it is important for us to support in ways we can.”
Yeo’s is working closely with the Malaysian Red Crescent Society, Refuge for the Refugees, St. John Ambulance of Malaysia, Persatuan Kesejahteraan Rakyat Malaysia and other charity organisations.
This is to ensure that these food packs can be expediently distributed through their existing networks and reach families, residing in various parts of the country, in their hour of need.
Source: BERNAMA News Agency