SEREMBAN, Aug 18 (Bernama) — The Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) is targeting a 2.5 per cent increase in sales for this year’s Buy Malaysian Goods Campaign (KBBM).
Deputy Minister Datuk Rosol Wahid said the ministry is optimistic that sales of locally made goods will exceed the RM3.2 billion achieved last year.
He said this follows more vigorous economic activity after two years of the COVID-19 pandemic.
“The Keluarga Malaysia Sales Programme (PJKM) offers items at prices up to 20 per cent lower than usual.
“Mydin is among the industry players who are actively organising PJKM together with KPDNHEP at Mydin branches nationwide since it was implemented on Dec 2, 2021,” he said after launching Mydin’s 65th anniversary themed ‘Bersama Keluarga Malaysia and Buy Malaysian Goods Campaign’ here today.
In the meantime, he said that starting this weekend, the Keluarga Malaysia Cheap Sales programme (JMKM) will be held in 222 Parliamentary constituencies and 600 state constituencies across the country.
Also present was Mydin Holdings Berhad managing director, Datuk Dr Ameer Ali Mydin.
In the meantime, Ameer said in conjunction with the company’s anniversary, Mydin is offering multiple promotions and savings to alleviate the cost of living.
He said Mydin has the cooperation of 84 brands consisting of strategic partners including MyDebit, Atome, PnG, Shopee, Boost and many more.
“The campaign aims to revive local businesses, notably small and medium-sized enterprises that have been affected by the COVID-19 pandemic,” he said.
He said customers who want to enjoy this discount can register as Meriah Card members and visit the official website mydin.my for more information.
Source: BERNAMA News Agency