Advance Local is New Sophi.io Customer

TORONTO, May 18, 2022 (GLOBE NEWSWIRE) — Advance Local, one of the largest media groups in the United States operating 10 leading news and information organizations and reaching 55 million people monthly, has quadrupled their subscription goal using Sophi Content Paywall Engine. Faced with advertising pressures exacerbated by the Coronavirus, Advance Local increased subscription conversions 45% using Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail. Their success with Sophi has also earned them a spot as a finalist in the Digiday Media Awards, announced this week.

Neil Katz, Chief Customer Officer at Advance Local, said, “We wanted to see how much farther Sophi could take us, so we tested Sophi Content Paywall on one of our largest sites. The results were transformative. We were hoping for a 10% lift in conversion rate and Sophi delivered four times that result. We’re continuing to roll out Sophi solutions across more of our sites as we speak.”

Advance started using Sophi Content Paywall Engine on one of its largest sites, cleveland.com, to get better insights into the value of their content and fuel their new subscription business. The technology uses advanced natural language processing (NLP) to analyze every piece of content and select which articles to put behind a paywall. It picks only those articles where the subscription revenue opportunity outweighs the advertising revenue forgone.

During an experiment where Advance could see how Sophi performed side by side with their existing paywall, Sophi presented roughly the same amount of paywalls and generated a 45% lift in the total conversion rate, while also uncovering pockets of content that editors didn’t anticipate would generate subscriptions.

John Hassell, Senior Vice President and Editorial Director at Advance Local, said, “We wanted to see if Sophi’s content paywall could increase subscriber acquisition by 10% and it blew that goal out of the water. We’re feeling good about the platform and the way it is showing us just how valuable our editorial content is to our audience.”

Advance Local is also a finalist in the Digiday Media Awards, in the category of Best Subscription or Membership Product, for their work using Sophi Content Paywall Engine.

“Advance Local is an incredibly innovative organization that we’ve watched push the boundaries and we’re very excited to be working with them,” said Mike O’Neill, Co-Founder and CEO of Sophi.io. “We’re seeing great value come from the content paywall they’ve implemented and we’re excited to introduce some other cutting edge technology into this very strong brand.”

About Advance Local

Advance Local (www.advancelocal.com) is one of the largest media groups in the United States. It operates 10 leading news and information organizations and reaches 55 million people monthly across multiple platforms with its high-quality journalism. They are dedicated to unrivaled local journalism that improves the lives of millions of people.

About Sophi.io

Sophi.io (https://www.sophi.io) was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI and ML-powered automation, optimization and prediction solutions that include Sophi Site Automation, Sophi for Paywalls and Sophi for First Party Data. Sophi also powers one-click automated laydown of template-free print publishing. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement, recency, frequency and volume.

Contact Us

Jamie Rubenovitch
Head of Marketing, Sophi.io
The Globe and Mail        
jrubenovitch@globeandmail.com
416-585-3355

Ikon Science Appoints Dr. Mark Sams as Vice-President, Services

Dr. Sams Brings 40 Years of Experience to Role

Dr. Mark Sams, Ikon Science

Dr. Mark Sams, Ikon Science

SURBITON, United Kingdom, May 19, 2022 (GLOBE NEWSWIRE) — Ikon Science, a leading global provider of geoprediction and open subsurface knowledge management software and data services, announced today the appointment of Dr. Mark Sams to the role of Vice-President, Services. Dr. Sams will provide leadership for Ikon’s data services group across the Asia Pacific, supporting the company’s growth in the region.

Dr. Sams is recognized as one of the world’s leading authorities in rock physics and seismic quantitative interpretation. His career spans 40 years of academic and industry experience in rock physics and seismic reservoir characterization, and has conducted hundreds of global projects in these fields of work.

Prior to joining Ikon Science as Vice-President, Services, Dr. Sams was most recently engaged as a Specialist in Quantitative Interpretation for Petronas Carigali in Malaysia. Additionally, he served as Ikon’s Quantitative Interpretation Manager, Asia Pacific before joining Petronas. He brings a deep understanding of the Asia Pacific market to his new role.

“We are excited for Mark to lead our Services efforts in the Asia Pacific,” explained Dr. Denis Saussus, Chief Executive Officer of Ikon Science. “His renowned knowledge and global expertise is a valuable part of our continued commercialization of our data services portfolio, and supports our technology products.”

About Ikon Science

For over 20 years, Ikon Science has been a global provider of geoprediction and knowledge management solutions to optimize subsurface discovery by applying deep scientific expertise and technology innovation to help customers extract more actionable knowledge from sophisticated subsurface data. By bringing digital transformation to knowledge management, Ikon helps customers make the best moves – improving accuracy, accelerating results, and lowering costs. For more information, visit www.ikonscience.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e589123b-7813-415b-9964-33982c61d1a5

Press Contact:
Bethany Hilt, Hilt Strategic Communications LLC
hiltb@hiltstrategiccommunications.com
Phone: 1+ 330.338.6633

YOURSAY | Tajuddin’s appointment – PM values loyalty over merit

Published by
Malaysiakini (English)

YOURSAY | ‘There are enough red flags raised concerning this appointment.’ MP tells govt to justify Tajuddin’s appointment ‘His excellency’ Tajuddin makes Ambiga tear OCT: In Malaysia, it is not about your character, conduct or intelligence that can secure the best job in the government. All the important and juicy government and GLC (government-linked company) positions are reserved for their supporters who have made the prime minister happy. It takes years of training to become a diplomat. He or she needs to be of impeccable and unblemished character. In this case, PM Ismail Sabri Yaakob has… Continue reading “YOURSAY | Tajuddin’s appointment – PM values loyalty over merit”

Kukup Int’l Ferry Terminal in Pontian begins operating again

PONTIAN, May 19 (Bernama) –The Kukup International Ferry Terminal (TFAK) resumed operating today after a two-year hiatus due to the COVID-19 pandemic after receiving the green light from the Malaysian and Indonesian governments.

Johor Works, Transport and Infrastructure Committee chairman Mohamad Fazli Mohamad Salleh said about 100 travelers arrived at TFAK via the first ferry from Tanjung Balai Karimun, Indonesia, and the number was expected to go up with an increase to five route slots a day.

“Almost all Johor sea entrances have been opened, the Puteri Harbor International Ferry Terminal is expected to begin operations this week apart from the Muar and Batu Pahat ferry terminals, and even the new ferry terminal in Desaru will also start operating soon.

“TFAK operations were suspended since May 19, 2020, due to the closure of the border gates between the two countries, we hope its reopening will help boost Johor’s economy,” he told reporters after welcoming the first ferry at the terminal here today.

Transportation Attaché of the Indonesian Embassy (KBRI) in Kuala Lumpur, Captain Supendi was also present.

Source: BERNAMA News Agency

HFMD: Cases rise in three states

KUALA LUMPUR, May 19 (Bernama) — Cases of hand, foot and mouth disease (HFMD) continue to rise in Sabah, Terengganu and Perak but are still under control.

In SABAH, state health department director Datuk Dr Rose Nani Mudin said that 2,654 HDFM caseswere reported until May 16, the highest increase compared to 55 cases during the same period last year.

She said the five districts reporting the highest cases were Tawau (435 cases), Sandakan (387), Lahad Datu (308), Kota Belud (244) and Papar (229).

“A total 93.1 per cent of the cases were children below the age of six. Most transmissions occurred at home or early education centres,” she said in a statement here today.

Nevertheless, Dr Rose Nani said no deathes from HFMD had taken place to date and she urged nursery and kindergarten operators to implement actions to stop the spread of the disease at their premises.

In TERENGGANU, the number of cases among children continued to rise with 1,182 cases recorded since early this year until last Tuesday.

State Health Department director, Datuk Dr Kasemani Embong said there were a 10-fold increase in recorded cases compared to the 103 cases recorded in the same period last year.

She said however, the spread of the disease was still under control because it did not involve serious infections among the patients.

In PERAK, State Health, Science, Environment and Green Technology Committee chairman Mohd Akmal Kamarudin said the state government would shut down child care premises upon receiving a directive from the Health Ministry (MOH) if infection cases in the state continue to rise.

“The Perak Health Department will close kindergartens, nurseries and daycare centres if cases become severe.

“To date, there is no directive to shut down,” he told a media conference after the 2022 state-level International Biodiversity Day celebration.

A total of 2,638 HFMD cases were recorded in the state as of last Tuesday (May 17).

Prior to this, health director-general Tan Sri Dr Noor Hisham Abdullah said HFMD was spreading at an alarming rate in the country.

He said that the spread was 15 times greater compared to during the same period last year with 31,661 cases reported.

A total 7,526 cases were recorded during the 19/2022 Epidemiology Week (EW) ending on May 14, which showed a hike of 349 per cent compared to the prior EW, with only 1,676 cases nationwide, he added.

Source: BERNAMA News Agency

India bans wheat export but local companies assure sufficient supply of flour

KUALA LUMPUR, May 19 (Bernama) — Wheat supply is expected to be affected by India banning the export of its wheat, according to the local wheat flour producers.

Bidara Flour Sdn Bhd marketing manager, Arifin Aziz said the company, however, would not be badly affected by the ban as it imported wheat flour from India and not the grains. Hence, there will be no issue of supply.

“Our stock of wheat flour can still meet the demand for the three or four coming months,” he said, adding that the local industry players were already prepared for a supply shortage of wheat flour following the outbreak of war between Ukraine and Russia.

“There are two issues here, which are the ban of wheat grain export by India and the war in Ukraine. Hence, the companies and factories in Malaysia have taken the measure of getting the supply earlier and keeping a stock of the commodity.

Meanwhile, Faiza Food Sdn Bhd plant manager, Nor Haida Ishak said the company had been assured verbally that its supply order for wheat flour for the next two months would not be affected by its supplier in India.

“Currently, our company has a supply stock of 300 tonnes which can meet the sales demand for two weeks,” she said.

However, both companies did not deny that the sale price of wheat flour might increase due to the lower value of the Malaysian ringgit and rise in the price of raw materials.

Arifin said Bidara Flour expected the sale price to increase due to the hike in the price of wheat across the world, besides the market instability and shrinking value of the ringgit.

“We expect the price of wheat to increase by 30 per cent within the next six months,” he added.

Nor Haida said Faiza Food had been noticing the rise in the price of raw materials since early this year and had warned that there would be a spill-over to the domestic market.

“We are still taking the approach of waiting it out as we do not want to increase the market price. However, the market price may have to be increased in the next two to three months,” she added.

Recently, India was reported to have banned the export of wheat to ensure its food security which is worrying due to the heat wave phenomenon which has affected its wheat output.

Following this, Malaysia’s Ministry of Domestic Trade and Consumer Affairs reportedly expected the supply of wheat flour to be not adversely affected as it imported 80 per cent of wheat from other countries, thus was not dependent on India alone.

Source: BERNAMA News Agency

Tangkak capable of becoming international tourism centre – MB

TANGKAK, May 19 (Bernama) — The district of Tangkak, which is famous for ecotourism activities, can be turned into an international-standard tourism centre, said Johor Menteri Besar Datuk Onn Hafiz Ghazi.

He said that Mount Ophir, which is more popularly known as Gunung Ledang, in the district was not only able to attract tourists but also generate income for residents nearby.

“I am confident that tourism facilities will be able to provide economic returns for the people in the surrounding areas, especially during this period of endemic phase,” he said in a post on his Facebook page today.

He said several high-impact development projects would be implemented in the district soon, including upgrading the infrastructure at Gunung Ledang.

Apart from that, he said projects involving the Tunku Mahkota Ismail Youth Centre (TMIYC), Johor Affordable Housing, a new administration centre for Tangkak, flood mitigation plans and Gambir industrial centre would also be carried out.

Onn Hafiz also said that he also presented ‘Bantuan Kasih Bangsa Johor’ contributions to 359 recipients during the Tangkak district department-level Hari Raya Aidilfitri celebration today.

He also handed a one-off grant totalling RM10,000 to the Ledang Muslim Orphans Welfare Organisation Care Centre.

Source: BERNAMA News Agency