KUALA LUMPUR, Aug 27 (Bernama) — Universiti Kebangsaan Malaysia (UKM) has carved a new milestone as it received the 2021-2022 BrandLaureate BestBrands Award in the ‘Nation’s Pride’ category recently.
UKM in a statement said the award aimed to recognise the success of the university across various aspects, strengthening its brand as a balanced higher education institution in terms of academic excellence, research and community service.
“This award honours outstanding brands in Malaysia that have shown improvement in promoting and empowering their branding,” read the statement.
It said the success would also be a stepping stone for the 52-year-old institution to achieve a better position in the list of the world’s best universities.
“The success achieved today has not come easily. It is the result of the sacrifice and struggle of every staff and student at the university,” it added.
Meanwhile, the statement said that the university’s new strategy framework – TERAS – which consists of Talent, Ethics, Revitalise, Agile, and Soul, had become a reference and guide for everyone at UKM to strive for the best.
“The shared understanding of the TERAS elements allows everyone at UKM to collectively realise the university’s excellence agenda, in line with the Ministry of Higher Education’s aspirations,” it said.
The statement said UKM also played a role in helping to achieve herd immunity for COVID-19 in the country, among the initiatives being the Institute of Higher Education Vaccination Centre – PPV IPT@UKM.
“UKM also implemented drive-through vaccinations at the Tunku Ampuan Besar Tuanku Aishah Rohani Hospital and UKM Paediatric Hospital as well as the Mobile PPV initiative by UKM HCTM to carry out the mission of providing vaccinations from house to house,” read the statement.
Apart from that, it said when a major flood disasters hit the country recently, hundreds from UKM, comprising medical and security teams, lecturers and others travelled to the affected areas to offer help to the affected victims.
Thus, it said the award received was a catalyst for every individual at the university towards achieving greater excellence.
Source: BERNAMA News Agency