Home / Tag Archives: TNM

Tag Archives: TNM

China Public Procurement Limited Signed Several Framework Cooperation Agreements and A Memorandum of Understanding

Development in Electronic Procurement Market

HONG KONG, Aug. 27, 2014 /PRNewswire/ -- China Public Procurement Limited (Stock code: 1094), "The Company", "The Group" or "CPP", announced at its board meeting that CPP signed framework cooperation agreements with several procurement technology companies. The board also signed a memorandum of understanding on an acquisition of a local technology company.

A wholly owned subsidiary of CPP, CPP (Beijing) Technique Co., Ltd. signed a framework cooperation agreement with Beijing Yangguang Gongcai Technology Company Limited (Beijing Sunshine). The agreement stated an intention for cooperation on promoting the Government's electronic procurement platform, exchanging of procurement news and information, sharing on data and reciprocity agreement on vendors, etc. The generated sales and income will be shared among the two companies on a pro-rata basis. Beijing Yangguang Gongcai Technology Company Limited is established in 2013 as a platform for public resources exchange, developers and operators of software applications. A number of software products developed by Beijing Sunshine have been applied in the electronic procurement market at a governmental level.

Furthermore, CPP (Beijing) Technique Co., Ltd. signed a credit investigation cooperation agreement with Beijing Credit Management Company. The agreement includes providing supplier credit investigation and credit rating services, providing technical support such as data management of corporate credit investigation, encoding of company identification, and establishment of credit information application platform, etc. to CPP (Beijing) Technique Co., Ltd. Beijing Credit Management Company is a company principally engaged in the provision of credit investigation services in the PRC and it is a PRC government recognised institution for industry credit rating.

CPP has also entered into a memorandum of understanding to make an acquisition of no less than HK$30 million of Diko Global Group Co., Limited (Diko Global). Diko Global is principally engaged in the wholesale and distribution of Western Digital hard drives in Hong Kong and the PRC, and it is one of the sales distributors of Western Digital hard drives in the PRC region. CPP believes that the Proposed Acquisition will broaden the Group's client base and its source of income.

Mr Cheng Yuanzhong, Chairman of CPP said: "China Public Procurement Limited's signing of another cooperation framework agreement will help consolidate and expand the side of the business organizations of e-procurement platform, which will in turn enhance technology standards, diversify the levels of procurement related information and expand the areas of business. As Diko Global is within our area of business, we believe the acquisition will also bring us significant value and immediate revenue. We believe these cooperation agreements and this proposed acquisition will also enhance the competitiveness of the company in the long-run, and provide more favourable returns to shareholders."

About China Public Procurement Limited

China Public Procurement Limited is listed on the Main Board of The Stock Exchange of Hong Kong (stock code: 1094). The Group is principally engaged in the development of the public procurement services which involves the provision of procurement services to general public and government in the PRC, also for the global public procurement, and provides a series of public procurement business related services, including financial services.

Read More »

SNC-Lavalin completes landmark acquisition of Kentz

- A key milestone in SNC-Lavalin's ongoing transformation into a global Tier-1 engineering and construction company

MONTREAL, Aug. 22, 2014 /PRNewswire/ -- SNC-Lavalin Group Inc. (TSX: SNC) is pleased to announce that it has completed its acquisition of Kentz Corporation Limited, a global company with 15,500 employees operating in 36 countries. Kentz provides industry-leading engineering, construction management and technical support services to clients in the oil and gas sector.

The acquisition of Kentz supports SNC-Lavalin's ongoing transformation into a global Tier-1 engineering and construction (E&C) company. The transaction creates a group with approximately 45,000 employees, annual revenues of about C$10 billion and a backlog of roughly C$13 billion as per 2013 figures. The combined company will also have a strong position in the world's most dynamic growth markets, including the Middle East, North America, Latin America and Asia-Pacific.

"SNC-Lavalin is thrilled to welcome the employees of Kentz, who are the heart and soul of the remarkable company we are acquiring today," said Robert G. Card, President and CEO, SNC-Lavalin Group Inc. "We expect that our combined capabilities will give us one of the best broad-based service offerings in the E&C industry, while expanding our presence in key growth markets."

Transformational growth in oil and gas
The acquisition of Kentz transforms SNC-Lavalin's oil and gas capabilities, creating a group of approximately 20,000 high-caliber employees with industry leading expertise for large and complex projects in the upstream, liquefied natural gas (LNG), unconventional (shale gas and oil sands), pipelines, offshore jackets and steam-assisted gravity drainage (SAGD) sectors.

"We have now begun implementing our plan, which aims to ensure our teams are combined efficiently, respectfully and as rapidly as possible," said Neil Bruce, President, Resources, Environment & Water, SNC-Lavalin Group Inc. "We will be bringing together the best capabilities of our two firms for the direct benefit of our clients. Our goal will be to build strong and lasting relationships with our customers through consistently delivering on our commitments and providing the best mix of value and services."

Kentz will be incorporated into SNC-Lavalin while simultaneously integrating SNC-Lavalin's current Oil & Gas business into Kentz's operations. Christian Brown, Kentz's Chief Executive Officer, now becomes President, Oil & Gas, SNC-Lavalin Group Inc. Mr. Brown will continue to be stationed in Houston, Texas, and will report directly to Neil Bruce.

"Joining SNC-Lavalin will provide us with the ability to execute larger scopes for major projects, and enhance our access to new geographies in both North America and Latin America," said Christian Brown. "We look forward to bringing our clients complete end-to-end solutions for their projects by merging SNC-Lavalin's strong front-end engineering and design capabilities with our industry-leading construction management, commissioning and operations capabilities."

SNC-Lavalin paid £9.35 (C$17.13) per share for a total purchase price of approximately £1.2 billion (C$2.1 billion). Kentz shareholders voted in favour of SNC-Lavalin's offer at a meeting convened by order of the Court and an Extraordinary General Shareholders Meeting, both held on August 11, 2014. The offer was structured as a Scheme of Arrangement and the Scheme Court Hearing was held on August 21, 2014. Following the sanction of the Court, the acquisition became effective in accordance with its terms on August 22, 2014.

Forward-looking statements
This press release contains statements that are or may be "forward-looking statements" or "forward-looking information" within the meaning of applicable securities laws. All statements other than statements of historical fact included in this press release may be forward-looking statements. Without limitation, any statements preceded or followed by or that include the words "targets", "plans", "believes", "expects", "aims", "intends", "will", "should", "could", "would", "may", "anticipates", "estimates", "synergy", "cost-saving", "projects", "goal" or "strategy" or, words or terms of similar substance or the negative thereof, are forward-looking statements. Forward-looking statements include statements relating to the following: (i) future capital expenditures, expenses, revenues, earnings, economic performance, indebtedness, financial condition, losses and future prospects; and (ii) business and management strategies and the expansion and growth of SNC-Lavalin or Kentz's operations and potential synergies resulting from the transaction.

These forward-looking statements are not guarantees of future financial performance. Such forward-looking statements involve known and unknown risks and uncertainties that could significantly affect expected results and are based on certain key assumptions. Many factors could cause actual results to differ materially from those projected or implied in any forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof. All subsequent oral or written forward-looking statements attributable to SNC-Lavalin or any of its directors, officers or employees or any persons acting on their behalf are expressly qualified in their entirety by the cautionary statement above. SNC-Lavalin disclaims any obligation to update any forward-looking or other statements contained herein, except as required by applicable law.

About SNC-Lavalin
Founded in 1911, SNC-Lavalin is one of the leading engineering and construction groups in the world and a major player in the ownership of infrastructure. From offices in over 50 countries, SNC-Lavalin's approximately 45,000 employees provide EPC and EPCM services to clients in a variety of industry sectors, including oil and gas, mining and metallurgy, environment and water, infrastructure and power. SNC-Lavalin can also combine these services with its financing and operations and maintenance capabilities to provide complete end-to-end project solutions.
www.snclavalin.com

For further information:

Media:
Lilly Nguyen
Public Relations Manager,
Global Corporate Communications
SNC-Lavalin Group Inc.
+1-514-393-8000, ext. 54772
lilly.nguyen@snclavalin.com


Read More »

Sterling Financial launches New Providence Opportunity Fund, A Real Estate Investment Fund, and Announces Its First Real Estate Acquisition

-- "The New Providence Opportunity Fund, Ltd. presents an excellent opportunity to investors to capitalize on decades of property experience of its Sponsor and it drives significant synergies with the existing fixed income mortgage funds managed by Sterling Financial Group, Inc."

NASSAU, The Bahamas, Aug. 22, 2014 /PRNewswire/ -- Nassau, The Bahamas based Sterling Financial Group ("Sterling"), announces the launch of the New Providence Opportunity Fund, Ltd. (the "Fund"). The Fund is a closed-end equity investment fund consisting of high net worth and institutional investors, which targets diverse real estate investment and development opportunities in the United States, Canada and the Caribbean.

The Fund seeks to benefit from Sterling's access to fundamentally sound real estate investments including development opportunities that were financially challenged by the Recession. The Fund will be active in markets where Sterling has both extensive real estate experience and existing platforms. Leveraging its relationships with developers, real estate private equity firms, private family investors, entrepreneurs and financial institutions, the Sponsor will identify opportunities, and upon acquisition, provide value-add initiatives to maximize total returns.

"We are pleased to bring New Providence Opportunity Fund to the market," said Steve Tiller, President and COO of Sterling "We believe that the combination of our extensive real estate investment, development and management capability and a highly efficient funding structure, is a recipe for success for many investors in today's market," Tiller continued. David Kosoy, Sterling's Chairman and CEO added, "we are pleased to add this fund to our other real estate offerings available, and I believe it is a great complement to our platform."

Simultaneously with the first closing of the Fund, Sterling is also announcing the acquisition and further development of Ocean Terrace, an existing ocean front condominium project located in the West end of New Providence island. The acquisition includes additional green-field acreage for future development.

"Ocean Terrace is now under new ownership and we are revitalizing a project that has been idle for some time. It is a true sign of strong improvements currently experienced in the Nassau real estate market and especially in the highly sought after western district. The project is an excellent addition to the notable projects that Sterling is involved in and it is a terrific complement to our portfolio", added Tiller.

The Sterling platform focuses on providing access to alternative market opportunities without compromising the North American standard for risk management, operational efficiency and regulatory requirements. Sterling leverages a management team with interdisciplinary real estate experience, a strong internal infrastructure and partnerships with leading service providers in order to capitalize on unique real estate investments and structures.

Kosoy further noted, "We have seen an increased demand from investors for quality real estate projects and funds that would diversify their exposure to traditional investments as well as providing attractive returns. We are pleased that we can offer a proven strategy on a tried and tested platform to a wider base of offshore and onshore investors through a product that has a potential to significantly enhance and diversify their portfolios."

Sterling Financial Group, Inc., a fully integrated and diversified real estate investment, development, management and services company that has an established track record of successes in the real estate industry. Over the past 40 years, Sterling and its principals have acquired over 5.5 million square feet of commercial real estate at a combined purchase price of over $2 billion. Prior to founding Sterling, the principals had previously been part of the controlling group of a publicly traded real estate company, which acquired and managed a portfolio of more than 20 million square feet of real estate across North America. Sterling is headquartered in Nassau, Bahamas.
www.sterlingbahamas.com

NPOF Launch Press Release
For further information please contact:

Sterling Financial Group
T: +1-242-677-1900
E: cwalker@SterlingBahamas.com

Sharell Carroll
SageEden Media Group
T: +1-242-356-0646
info@sharellcarroll.com

Notes for Editors

ABOUT STERLING FINANCIAL GROUP INC.
Sterling Financial Group is a Nassau, Bahamas based, financial services business founded in 2006. The company is privately owned and is regulated by the Securities Exchange Commission under the Financial Service and Corporate Providers Act.

The series of real estate and mortgage funds managed by Sterling invest and profit from a portfolio of privately held real estate investments and mortgage loans. The business is administered by David Kosoy and Steve Tiller and other respected real estate professionals who collectively have significant experience in the real estate and mortgage lending markets. The principals of Sterling have a track record over the past 40 years of successfully and consistently generating profits in the real estate investments and mortgage lending sectors in Canada, the Bahamas, the U.S. and the U.K.

Read More »

TOMS Partners With Bain Capital To Accelerate Growth And Increase Scale Of One For One™ Movement

LOS ANGELES, Aug. 21, 2014  /PRNewswire/ -- TOMS, the company that turned the idea of One for One™ into a global movement, today announced the signing of a definitive agreement to partner with Bain Capital, a leading global private investment firm, to accelerate the growth of the company and its giving programs around the world. TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50% owner of TOMS. Financial terms of the private transaction were not disclosed.

Founded in 2006, TOMS began as a shoe company that matched every pair of shoes purchased with a pair of new shoes given to a child in need – One for One. Since then, TOMS' giving has grown to serve other basic needs. TOMS Eyewear gives sight to a person in need with every pair of eyewear purchased, and TOMS Roasting Co. gives one week of clean water to a person in need for every bag of coffee purchased. To date, TOMS has given over 25 million new pairs of shoes to children in need and helped restore sight to more than 250,000 people.

"This partnership will enable TOMS to grow faster and give to more people in more ways than we could otherwise," said Mycoskie. "In eight short years, we've had incredible success, and now we need a strategic partner who shares our bold vision for the future and can help us realize it. We're thrilled that Bain Capital is fully aligned with our commitment to One for One, and clearly they have the expertise to help us improve our business and further expand the scale of our mission."

Mycoskie added, "While I believe TOMS has done a lot of good up to this point, there is so much more we can and should be doing. More importantly, I want TOMS to be relevant not only to the next generation, but the one after that, and far beyond."

Mycoskie plans to give away at least half of his profits from the transaction by establishing a fund that identifies and supports social entrepreneurship and other causes to which he and his wife, Heather, are deeply committed.

In keeping with the One for One promise, Bain Capital has committed to give back to the community through a new charitable endeavor, funded by Mycoskie and a matching investment from Bain Capital, which will be established to support social entrepreneurs around the world.

Bain Capital has a long track record of investing in and partnering with management teams to help grow companies. Some of its consumer and retail investments have included Canada Goose, Bombardier Recreational Products, Bright Horizons, Jack Wolfskin, The Sealy Corporation, Michaels Stores, The Gymboree Corporation, Dunkin' Brands Group, Burlington Stores and Dollarama.

"TOMS is synonymous with social responsibility and corporate impact and has demonstrated the power of being an authentic, mission-driven organization," said Ryan Cotton, a Principal at Bain Capital. "We are extremely excited to partner with Blake Mycoskie to support the continued growth of the business and the expansion of the TOMS mission. As a firm and as individuals, we are strongly aligned with the principles of the One for One movement and its contribution to the global community."

"Charitable involvement, social impact and global responsibility have always been important at Bain Capital," said Josh Bekenstein, a Managing Director and a co-founder of Bain Capital. "We donate time, expertise and resources to a wide array of charitable and non-profit organizations around the world each year through partnership initiatives that make a real difference in our communities. This investment and our support of TOMS' mission are entirely consistent with this approach."

The Sage Group, LLC is serving as the exclusive financial advisor, and Skadden, Arps, Slate, Meagher & Flom LLP is acting as legal advisor to TOMS. Financo, LLC. is serving as financial advisor, Ropes & Gray LLP is acting as legal counsel, and PwC LLP is serving as accounting advisor to Bain Capital. Committed financing for the transaction is being provided by Jefferies & Company, Inc.

About TOMS:
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.® Since then, TOMS has given nearly 20 million pairs of new shoes to children in need.

Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.® Since launching, TOMS has helped save or restore the sight of more than 200,000 people worldwide.

In 2014, TOMS launched TOMS Roasting Co. For each bag of coffee beans sold a person will get clean water for a week, and for every cup of coffee sold someone gets water for day.

About Bain Capital Private Equity
Bain Capital, LLC (www.baincapital.com) is one of the world's foremost privately-held alternative investment firms, with more than $75 billion of assets under management in several pools of capital including private equity, venture capital, public equity, credit products and absolute return. Bain Capital's more than 300 professionals are collectively the single largest investor in all of its funds and are dedicated to investing in and building its portfolio companies. Founded in 1984, Bain Capital has made private equity, growth, and venture capital investments in over 450 companies around the world, and has deep experience across five key vertical industries including consumer/retail, financial services and institutions, healthcare, industrials, and technology, media and telecommunications. Through the Bain Capital Community Partnership and Bain Capital Children's Charity (www.baincapital.com/community), the firm and its employees serve as trusted partners with over 500 civic organizations around the world whose missions inspire them, helping to build great communities and improve the quality of life where they live and work. Bain Capital has offices in Boston, New York, Chicago, Palo Alto, London, Munich, Tokyo, Shanghai, Hong Kong, Mumbai and Sydney.

Media Contacts:

TOMS
Doug Piwinski
SVP, Marketing and Communications
310.228.8801
doug@toms.com

or

Lex Suvanto
212 729 2463
lex.suvanto@edelman.com

For Bain Capital
Alex Stanton
Stanton PR & Marketing
212-780-0701
astanton@stantonprm.com

Read More »

DYXnet Group Announces Its Virtual Private Network Business Unit to Be Acquired by 21Vianet Group, Inc.

Driving creation of mobile cloud network services offerings in the marketplace

HONG KONG, Aug. 12, 2014 /PRNewswire/ -- DYXnet Group, Greater China's ICT (Information and Communications Technology) service provider, announced today its Virtual Private Network (VPN) business unit operated by Dermot Holdings Limited and its subsidiaries (collectively, the "Dermot Entities") will be acquired by 21Vianet Group, Inc. (NASDAQ: VNET)("21Vianet"), the largest carrier-neutral internet data center services provider in China, pursuant to definitive agreements entered among the parties. After the acquisition, the management of the Dermot Entities is expected to remain in place and stay actively involved in Dermot Entities' day-to-day management in at least the next two years.  DYXnet Group will retain both Data Centre and Contact Centre Business Units.

Mr. Lap Man, Founder & Chief Executive Officer of DYXnet Group commented: "We are excited and honored to join 21Vianet to deliver the best-in-class VPN service in the Greater China region. Apart from being the largest carrier-neutral internet data centre services provider in China, 21Vianet also possesses comprehensive enterprise cloud solutions which, we believe, will create strong synergy with our high quality enterprise-grade VPN service in Greater China.  Leveraging on 21Vianet's strengths in data centre, cloud computing and content delivery capabilities in China, we are expecting to see a full array of mobile cloud network services offerings in the marketplace, enabling enterprise clients to have a unique, superb and diverse experience."

Mr. Josh Chen, Chairman and Chief Executive Officer of 21Vianet stated, "We are delighted to work with Mr. Lap Man and his team to support the future growth of the VPN business and excited to welcome Dermot Entities to join our family.  Dermot Entities' VPN business has a unique network footprint and offers best-in-class, fully-managed network enabling connectivity to major Asian cities.  In addition, their tactical expertise in navigating the region has allowed them to establish a dominant market position with an impressive installed base of over 2,000 customers, including some of the world's largest enterprise and carrier customers. We believe this acquisition will also serve as an integral component of our overall cloud market strategy, as businesses increasingly seek reliable, secure, and highly customizable enterprise grade cloud services." 

Founded in 1999, DYXnet Group in now the leading ICT service provider in Greater China offering network services (MPLS VPN service portfolios), data centre and contact centre solutions to enterprise clients. Its clients include global carriers, Fortune Global companies, multinational corporations, listed companies and so on. Currently, it has business and network operations in more than 51 major Asian cities throughout Mainland China, Hong Kong, Taiwan, Vietnam and Singapore, housing over 500 office employees and more than 2,500 contact centre staff.

About DYXnet Group

Established in 1999, DYXnet is Greater China's leading ICT service provider offering global networking (including MPLS VPN service portfolios), internet access, data centre, unified communication, network security and contact centre solutions to enterprise clients with provisioning capability in many cities in Greater China and the wider Asia Pacific region. The Group provides innovative, professional and reliable services to help corporations in the Greater China region to enhance their productivity and profitability by taking advantage of top-quality IP networking services and solutions.

DYXnet serves 700 cities in Mainland China, Hong Kong, Taiwan, Singapore and Vietnam, including more than 10,000 MPLS VPN clients' sites, and hosts more than 8,600 clients' servers. It was the first batch ICT service providers in Greater China to obtain ISO 27001:2005, ISO 20000-1:2011 and ISO 9001:2008 international certifications for information security, international IT service management as well as quality control respectively. These qualifications demonstrate DYXnet's commitment to offering premium information and communication technology with outstanding customer service.

For more information about DYXnet, please visit the official website at http://www.dyxnet.com or call +852-2187-7688.

About 21Vianet

21Vianet Group, Inc. is the largest carrier-neutral internet data center services provider in China. 21Vianet provides hosting and related services, managed network services, cloud infrastructure services, and content delivery network services, improving the reliability, security and speed of its customers' internet infrastructure. Customers may locate their servers and networking equipment in 21Vianet's data centers and connect to China's internet backbone through 21Vianet's extensive fiber optic network. In addition, 21Vianet's proprietary smart routing technology enables customers' data to be delivered across the internet in a faster and more reliable manner. 21Vianet operates in 44 cities throughout China, servicing a diversified and loyal base of more than 2,000 customers that span numerous industries ranging from internet companies to government entities and blue-chip enterprises to small- to mid-sized enterprises.

Contact Information: 

DYXnet Group
Olivia Or
+852-2187-7697
olivia.or@dyxnet.com

21Vianet Group, Inc.
Eric Chu
+1-908-707-2062
IR@21Vianet.com

Joseph Cheng
+86-10-8456-2121
IR@21Vianet.com

ICR, Inc. 
Calvin Jiang
+1-646-405-4922
IR@21Vianet.com

Read More »

FARO Announces Acquisition of The CAD Zone, Inc. to Expand Presence in the Law Enforcement Products and Services Market

LAKE MARY, Fla., Aug. 6, 2014 /PRNewswire/ -- FARO Technologies, Inc. (NASDAQ: FARO), the world's most trusted source for 3D measurement, imaging and realization technology, announced it has acquired The CAD Zone, Inc., a leading software provider in the law enforcement accident and crime scene reconstruction market. CAD Zone's point cloud software application will be integrated with FARO's laser scanning technology to provide turnkey solutions for crime scene and other forensic applications.

Logo - http://photos.prnewswire.com/prnh/20110415/MM84316LOGO

FARO's continued push into the $8.3 billion[1] law enforcement forensic technologies market supports its implementation of a long-term strategy of expansion into key vertical markets with its disruptive 3D metrology, imaging and realization products.

"We believe CAD Zone's leading software solutions for law enforcement will provide FARO with a compelling integrated 3D documentation product offering," stated Jay Freeland, FARO's President and CEO. "This acquisition is an important part of our strategic focus on penetrating key vertical markets that offer FARO the most market potential. While law enforcement is a relatively small vertical market for FARO today, we believe it represents a significant opportunity for the right 3D documentation solution and our acquisition of CAD Zone takes a major step forward in creating that offering."

[1] 

Transparency Market Research, Forensic Technologies Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

Read More »

Tapjoy Acquires 5Rocks, A Leader In Analytics And Marketing Automation

SAN FRANCISCO and SEOUL, South Korea, Aug. 6, 2014 /PRNewswire/ -- Tapjoy, a leading mobile ad-tech and monetization platform, today announced it has acquired 5Rocks, a Lifetime Value (LTV) maximization, analytics and marketing automation platform built by a world-class team of industry leaders in Korea. Terms of the deal were not disclosed.

Logo - http://photos.prnewswire.com/prnh/20120731/LA49747LOGO

The acquisition transforms Tapjoy into a complete ad-tech and app-tech solution for driving revenue and LTV maximization for app developers. By combining its industry-leading mobile advertising technology with 5Rocks' predictive analytics and marketing automation services, Tapjoy now offers the best mobile analytics, marketing automation and ad-based monetization solutions that are purpose-built for mobile freemium app developers, all in one SDK.

Best known for its data science expertise, deep reporting, predictive analytics and mobile Customer Relationship Management (mCRM) platform, 5Rocks is the analytics solution of choice for many of the largest game developers in Korea and Japan. The 5Rocks platform uses robust data algorithms to offer detailed analytics and actionable insights into the real-time behaviors of mobile app users, enabling developers to seamlessly customize their in-app experience and manage segments of players differently according to real-time metrics. By combining this solution with its nGen ad monetization platform, Tapjoy will drive enhanced customer engagement, superior in-app purchase performance, and market leading ad-based monetization offerings for mobile app publishers. 

"The acquisition of 5Rocks is a transformative moment for Tapjoy, as the combined platforms allow us to quickly integrate best-in-class publisher analytics and insights with the industry's leading mobile ad platform to create what we call an 'app-tech' solution for mobile publishers," said Steve Wadsworth, president and CEO of Tapjoy. "5Rocks' services are complementary to what we have built at Tapjoy, and our combined platforms and team will have the technology, products and expertise to increase advertising effectiveness and help further define the future of app engagement and monetization services."

Tapjoy's SDK and rewarded ad model has been widely adopted by freemium app developers, with a monthly reach in excess of 450 million global monthly active users. Tapjoy's app partners will soon benefit from not only industry leading ad-based revenue through its rewarded ad solution, but also from the most powerful mobile analytics and mCRM tools on the market. By integrating 5Rocks, Tapjoy will allow publishers using its nGen monetization platform to identify high-value, highly engaged or at-risk user groups and deliver appropriate messages and advertising offers that help drive maximum value from their users. For example, publishers will be able to create automated campaigns to serve specific advertising offers to custom user groups based on recent behaviors such as whether they've made an in-app purchase, the number of sessions they've completed in the last month, or any other custom criteria that a given publisher may deem an important qualifier for a given marketing message or ad placement.  

The 5Rocks' platform offers a comprehensive feature set, including: an incredibly strong User Segmentation engine that can define segments by users' purchase history, geographical region, device type and other criteria; flexible Cohort Analysis enabling publishers to group users by in-app behavior, purchase patterns, social activity, referral channel and more; A/B Testing tools to test the effectiveness of marketing campaigns; an automatic alert system to notify developers when it detects anomalies in their data such as a sudden loss of active users or a big jump in revenue; and more. 

"Our mission at 5Rocks has always been to enable the world's leading mobile game developers to maximize the life-time value of their users. As we looked at expanding our technology we needed a leading global platform and top sales team, and it was obvious that Tapjoy was the perfect partner," said Changsu Lee, CEO and founder of 5Rocks. "Having an innovative and award-winning Silicon Valley company acquire a Korean start-up validates our hard work and technological leadership in Korea.  We're very excited to join the Tapjoy family, and we look forward to continuing to improve the ways app developers across the globe identify and monetize their high-value users."

Mr. Lee and the entire 5Rocks team are joining the Tapjoy organization effective immediately. Mr. Lee will assume the role of vice president of publisher analytics and insights. 

"With 5Rocks, Tapjoy adds a renowned analytics and insights offering, a sophisticated technology solution, and world-class development talent," added Wadsworth. "5Rocks' founders have built a tremendous team, and we are excited to welcome them to Tapjoy. Every member of the 5Rocks team has deep, relevant industry experience, and they have been solely focused on creating a superior mobile game analytics platform for several years. This is a big win for our publishing partners, who will now have industry leading analytics and monetization technology and capabilities all through a single SDK integration."

The 5Rocks solution will be fully integrated into Tapjoy's nGen Platform in Q4 2014.    

For additional information about this acquisition, please visit:  http://blog.tapjoy.com/companyupdates/tapjoy-acquires-5rocks/ ‎

About Tapjoy

As the mobile industry's leading app-tech company, Tapjoy's mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through advertising and uses data from their apps to serve the right engagement to the right user at the right moment. Tapjoy's global reach is currently more than 450MM monthly active users. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2014 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.


Read More »