Home / Tag Archives: SMD

Tag Archives: SMD

Frost & Sullivan: Colombian and Peruvian Contact Center Outsourcers Focus on the Americas

-- Spain's dwindling contribution to the offshoring segment has compelled market participants to alter their geographical strategy

BUENOS AIRES, Argentina, Aug. 29, 2014 /PRNewswire/ -- A mix of quality and competitive costs ensured that the contact center outsourcing services markets in Colombia and Peru were among the most dynamic markets in Latin America up until last year. Since 2013, the market has lost some of its pace as competitive pressures have intensified with the entry of many participants. To navigate the transformed landscape, contact center outsourcing service providers will have to keep up with new entrants' world-class practices, which have elevated quality standards in both countries.

Sebastian Menutti, ICT Industry Analyst, Frost & Sullivan
Sebastian Menutti, ICT Industry Analyst, Frost & Sullivan

Photo - http://photos.prnewswire.com/prnh/20140828/141113

New analysis from Frost & Sullivan, Colombia and Peru Contact Center Outsourcing Services Markets 2014, finds that the Colombian market earned $1,045.6 million in 2013 and estimates this to reach $2,206.2 million in 2020. Peru's market revenues stood at $385.4 million in 2013 and this is projected to go up to $647.3 million in 2020.

"In the Colombian contact center outsourcing services market, domestic business still accounts for more than 70 percent of the revenues. However, revenues from the offshoring segment are growing at a faster rate than those from domestic business as a result of multiple deals with the United States," said Frost & Sullivan Information & Communication Technologies Industry Analyst Sebastian Menutti. "Meanwhile, in the Peruvian market, nearshoring from South American countries such as Argentina and Chile is bringing in new business."

In 2013, Spain once again emerged as the main destination that offshored work to contact center outsourcing service providers in Colombia and Peru. Nevertheless, offshoring revenues generated from Spain in 2013 decreased in Peru and suffered from a growth slowdown in Colombia, owing to the recent Spanish economic crisis. 

"Consequently, several Colombian and Peruvian contact center outsourcers were forced to refocus their business models and direct their commercial efforts either to domestic businesses in the high-performing local economies or businesses in other countries likely to avail offshoring services," noted Menutti. "Prime targets for developing the offshoring segment have been South and North America, which are expected to become the dominant regions driving this segment by 2020."

For more information on this study, please email Francesca Valente, Corporate Communications, at francesca.valente@frost.com.

Colombia and Peru Contact Center Outsourcing Services Markets 2014 is part of the Contact Centers & CRM (http://www.contactcenter.frost.com) Growth Partnership Service program. Frost & Sullivan's related studies include: Latin American Contact Center Systems Market 2014, Brazilian BPO and Contact Center Outsourcing Services Market 2014, Argentine and Chilean Contact Center Outsourcing Services Markets, and Mexico and Central America and the Caribbean Contact Center Outsourcing Services Markets. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

Colombia and Peru Contact Center Outsourcing Services Markets 2014
NDB7-76

Contact:
Francesca Valente
Corporate Communications – Latin America
P: +54 11 4777 5300
F: +54 11 4777 5300
E: francesca.valente@frost.com

http://www.frost.com

Photo - http://photos.prnasia.com/prnh/20140829/8521404878

Read More »

Analytics, Personalization and Monetization Differentiates Global Online Video Platforms

-- In order to remain competitive, vendors must create tighter technology partnerships to provide customers with value-added services, finds Frost & Sullivan

MOUNTAIN VIEW, Calif., Aug. 27, 2014 /PRNewswire/ -- The global online video platform (OVP) market is set to double by 2019 as video rapidly becomes a critical means of stakeholder communication and collaboration for enterprises globally. Due to content proliferation and the bring your own device (BYOD) trend, OVP's are becoming an essential fixture as media and entertainment (M&E) companies are urged to economically deliver video to fast-growing, fragmented video-enabled consumer devices. 

A new analysis from Frost & Sullivan, Analysis of the Global Online Video Platforms Market, finds that the market earned revenue of $369.4 million in 2013 and is estimated to reach $800.2 million by 2019.

For complimentary access to more information on this research, please visit: http://bit.ly/1tlv4s1

"As more niche content finds its way online and intense competition causes customers to differentiate on content selection, time to market, and quality of experience, OVPs will be critical to ensure business success for M&E firms," said Frost & Sullivan Digital Media Industry Analyst Anisha Vinny. "The inability of M&E organizations to handle the complexity of publishing video online is particularly fuelling the demand for OVPs that can manage and monetize video assets."

Where budgets are constrained and in regions where the economy has yet to pick up, OVP deployments are slower, which in turn makes home-grown solutions or YouTube popular substitutes. Security concerns around handling branded Intellectual Property (IP) in the cloud and the lack of enterprise-wide video strategies also present challenges.

In addition, there is also confusion around what constitutes an OVP owing to the number of features, including transcoding, DRM, analytics and multi-platform delivery. From a customer's perspective, comparing various product features, pricing and deployment options is complicated. This lack of market awareness around exact capabilities of an OVP makes consumer education and the right messaging critical.

"Investing in tighter technology partnerships to provide customers with value-added services and critically analyzing product portfolios to make partner versus acquire decisions will be key to maintaining a competitive edge in this market," noted Vinny. "Even if they do not cultivate a strong local presence, OVP vendors must at least invest in building relationships with reseller channels in Latin America, the Middle East and Asia-Pacific to widen their market scope."

As a result, offering analytics, metrics and personalization that enable companies to derive value from their video assets will help OVP vendors differentiate themselves in the evolving market.

Analysis of the Global Online Video Platforms Market is part of the Digital Media (http://www.digitalmedia.frost.com) Growth Partnership Service program. Frost & Sullivan's related studies include: Global Big Data Analytics Market, Global Lecture Capture Solutions (LCS) Market, Global Video and Ad Insertion Server Market, Global Media and Entertainment Solutions for the Cloud, and Global Enterprise Video Webcasting Solutions. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

Analysis of the Global Online Video Platforms Market
ND40-70

Contact:
Clarissa Castaneda
Corporate Communications – North America
P: +1.210.477.8481
F: +1.210.348.1003
E: clarissa.castaneda@frost.com

http://www.frost.com

Read More »

Millward Brown AdReaction: Brands Need Greater Cross-screen Integration of Marketing Strategies

32 Country Study Identifies Multiscreening Opportunity for Marketers

HONG KONG, Aug. 27, 2014 /PRNewswire/ -- Hong Kong consumers who have mobile devices such as a smartphone and tablet spend an average of seven and a half hours each day viewing screens including TV and laptops, according to the AdReaction 2014 research report released by Millward Brown. The report examined multiscreen use and behavior across 32 countries and explored consumer receptivity to advertising on TV, smartphones, laptops and tablets. Marketers can use the research results to plan and integrate their media plans in order to leverage the advantages of each platform and drive brand growth.

"Although we intuitively know that people are spending more and more time on different screens and devices, there is still the need to better understand consumer behaviors to provide marketing decision-makers with the best advice on media investment optimization," said Sonia Liang, Millward Brown Media and Digital Director for Hong Kong and Taiwan. "One of the most interesting findings of this research is that among this group of consumers with mobile devices such as smartphone and tablet, the smartphone has become the screen on which they spend the longest time on, every day, and in every country in the world."

In Hong Kong, local consumers are leading the world in multiscreen use, spending an average of more than seven and a half hours on screens including TV, smartphone, laptop and tablet, half an hour longer than the global average, according to the report. Smartphone, as the primary screen, takes up more than two and a half hours daily, and is actively used in the evenings as well as in the daytime, whilst laptop and TV take center stage in the evenings.

Liang continued "Hong Kong continues to sophisticate at break-neck speeds, punctuated by the ever-changing media consumption landscape.  It really comes as no surprise that consumers here utilize multiple screens more than anywhere else in the world."

A proportion of consumers utilize their smart phones and tablets while watching TV, "to fill time during ad breaks" (37%) and "to have some background sound at home" (34%). A number also say they "go online for TV-show-related searches" (16%). Interestingly, more in Hong Kong (32%) cite "TV programming is not interesting enough to hold attention" compared with the rest of the world (29%).

The results from AdReaction highlight the increasing opportunities to speak to consumers and to build communications in the manner that provides the best opportunity and environment to have the conversation.  Liang added, "We know from our CrossMedia Research™ that integrated marketing communications synergize channels to enhance brand impact. The key for marketers is leveraging the right moments for each channel and, critically, leveraging the channel cross-over to maximize brand experience."  

Liang warns that managing consistency with focus is critical to build successful marketing communications. "A more cluttered media environment today means marketers have to pay ever more attention to the balance of the opportunities for conversation, yet remain strong and consistent in focus," she says. Our choice of communication channels must reflect the aim of the marketing objective. A multi-channel "spray-and-pray" strategy, without message consistency, simply won't work well, especially with the growing number of distractions faced by the consumer today."

***END***

About AdReaction 2014

For AdReaction 2014 Millward Brown surveyed, via smartphone or tablet, more than 12,000 16-44 year old multiscreen users across 32 countries. Multiscreen users were defined as people who own, or have access to, a TV and a smartphone and/or a tablet. 

Countries and regions in the study across Asia-Pacific include Australia, Mainland China, Hong Kong, India, Indonesia, Japan, Philippines, South Korea, Taiwan, Thailand, and Vietnam. The research in Hong Kong and Taiwan was commissioned by Yahoo!

The study addresses key questions facing marketers, including:

  1. What is the marketing opportunity in the multiscreen world?
  2. What role does each screen play in a media plan and how receptive are consumers to advertising by screen? 
  3. What are the best practices for deploying multiscreen advertising to drive brand growth?

If you are interested in more detailed findings, please contact your local Millward Brown Office

AdReaction studies have been conducted since 2001, delivering insights on consumers' perceptions of advertising, particularly digital formats.

About Millward Brown

Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer(a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP's data investment management division. Learn more at www.millwardbrown.com  

Read More »

Frost & Sullivan Commends Sprinklr for Integrated, Enterprise-Level Social Media Solution

-- The platform's layered architecture, modular approach, customizable metrics and integrated social infrastructure capabilities make it a world-class solution

MOUNTAIN VIEW, Calif., Aug. 21, 2014 /PRNewswire/ -- Based on its recent analysis of the social media monitoring and analytics market, Frost & Sullivan recognizes Sprinklr with the 2014 North American Frost & Sullivan Award for New Product Innovation Leadership. Sprinklr's solution is a comprehensive social relationship platform that is more fully-featured than competing social media tools, providing more capabilities, better integration support and customizable performance management.

Sprinklr is attracting large customers who have already experimented with point solutions, as well as those who begin their social media programs by acknowledging their need for an enterprise-scale implementation. Unlike other companies that only offer social media listening and analysis of monitored feeds and crawl data, Sprinklr delivers a more complete solution by offering 20 well-integrated modules.

"The Sprinklr platform is designed to support customers' entire cycle of growth, from social listening and engagement to a fully collaborative social business environment," said Frost & Sullivan Industry Analyst Sandy Borthick. "Sprinklr enables customized metrics and performance management of social flows between the enterprise and its customers. Sprinklr also meets the FINRA, SEC and AICPA SOC guidelines for data retention and compliance."

Unlike many of its peers, Sprinklr integrates directly with most existing enterprise software systems, and the company will develop application program interfaces (APIs) specifically for customers who need additional connections. It also enables custom tagging and tracking of inbound and outbound social interactions, so that service-level agreement (SLA) metrics can be applied and key performance indicators (KPIs) for social responsiveness can be measured.

Instead of rushing a monitoring product to market in the early days of social media, Sprinklr spent more than two years building its solution. The deliberate product construction enabled Sprinklr to deliver a product that reflects its conviction that the number of customer touchpoints within the organization is bound to increase, and that managing social conversations that involve these touchpoints will be as important as managing sales- and service-oriented social media interactions.

In addition to enabling the comprehensive tracking and management of conversations, Sprinklr also supports the next steps enterprises will need to take as they socialize additional business processes. Its platform provides a business framework to manage social channels, social community (or context), social collaboration (both internally and externally), social campaigns (outbound earned, owned and paid media), and content.

Sprinklr runs on the Amazon Web Services (AWS) cloud, using multiple server instances and replicated databases. It ensures business continuity and disaster recovery through systems provisioned across numerous geographic regions with fully replicated backups. Customers who wish to store their own backups can arrange for secured feeds from the AWS cloud.

"Sprinklr has positioned its product to out-compete point solutions by offering a more complete roster of social media monitoring, engagement, management and integration modules, and by articulating a vision for the social future of business practices and processes," noted Borthick. "Enterprise customers are likely to favor Sprinklr over the competition because of its comprehensive approach and fully developed solution."

Each year, Frost & Sullivan presents this award to the company that has developed an innovative product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI potential that it offers to customers, which, in turn, increases customer satisfaction and drives higher market penetration.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas that include leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.

About Sprinklr

Sprinklr provides the technology that enables large brands to manage customer experiences at every social touchpoint across teams, departments, divisions, and geographies. Unlike tools and platforms, Sprinklr is the only fully integrated social relationship infrastructure, ensuring that the voice of the customer is heard throughout the enterprise. Called "the most powerful technology in the market" by a leading analyst, Sprinklr is headquartered in New York City and serves more than 500 clients worldwide including Microsoft, Intel, Virgin America, IHG, and 4 of the top 5 US banks. Visit www.sprinklr.com @sprinklr #SocialAtScale.

Contact:
Jeremy Epstein
P: 202-370-1431
E: jepstein@sprinklr.com

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:        Gain access to visionary innovation

Contact:

Frost & Sullivan
Mireya Espinoza
P: +1.210. 247.3870
F: +1.210.348.1003
E: mireya.espinoza@frost.com

Sprinklr
Corina Ciorianu
P: +1.917.933.7886
E: cciorianu@sprinklr.com

Read More »

INDOMOG Brings Facebook Game Card to Indonesia

INDOMOG, a leading voucher distribution network of digital content, brings the Facebook Game Card to Indonesia through thousands of outlets spread all over Indonesia

JAKARTA, Indonesia, Aug. 18, 2014 /PRNewswire/ -- Facebook has become the most popular social media site for users to not only establish relationships with relatives online, but also to enjoy digital content. Indonesia is one of the countries in which playing games is one of the most popular activities.

INDOMOG Facebook Game Card
INDOMOG Facebook Game Card

Facebook Games has been attracting Facebook users from all around the world. Currently, Facebook has thousands of popular games including names such as Clash of the Three Kingdoms, Wartune, Top Eleven, League of Angels, Hello Hero, and thousands of other popular games.

Today, INDOMOG announced that the Facebook Game Card is available for purchase in Indonesia via INDOMOG's distribution channels. This answers the growing demand from Indonesians for digital lifestyle content through INDOMOG's leading distribution network of digital content across Indonesia.

Facebook Game Cards are the fastest and easiest way to buy items to be used inside your favorite games on Facebook.

The Facebook Game Card is available in four denominations; IDR30,000, IDR50,000, IDR100,000, and IDR300,000, in both physical and digital vouchers, and are available at all distribution channels of INDOMOG, including: 7-Eleven, Alfamart, Family Mart, Lawson, MINISTOP, thousands of cyber cafes all over Indonesia, Circle K, Hypermart, Indomaret and PT. POS Indonesia in short time.

INDOMOG CEO Iwan Tjam hopes that this is a sign of positive thrust for digital market in Indonesia. "By having the Facebook Game Card in Indonesia, this is the answer to all digital market needs and we will be able to facilitate Facebook users who do not have bank accounts to do purchase and enjoy content," he explained.

About INDOMOG

INDOMOG is an Online Payment Solution company which offers various payment methods that cater to Indonesians' buying habits and trends, emphasizing ease of access for all levels of society with the widest distribution channel in Indonesia. They include modern channel outlets, mobile agents and thousands of cyber cafes all over Indonesia.

About Facebook

Facebook is an online social networking service was founded on February 2004. Facebook is owned and operated by Facebook, Inc where users can create profiles with photos, lists of personal interests, contact information, and other personal information. Users can communicate with friends and other users through private or public messages, as well as a chat feature. Users can also create and join interest groups and favorite Fan Pages.

For further information, please contact:

INDOMOG
+6221-2932-6161
marketing@indomog.com

Photo - http://photos.prnasia.com/prnh/20140814/8521404559

Read More »

The Top 5 Rules of Social Media Etiquette

NEW YORK, Aug. 16, 2014 /PRNewswire/ -- Social media is quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these platforms is still largely misunderstood. Even as social e...

Read More »

MySQUAR Launches Free Mobile Messaging App for Myanmar

MyChat Beta Launches Wednesday, August 27

YANGON, Myanmar, Aug. 11, 2014 /PRNewswire/ -- Today, MySQUAR announced the beta launch of MyChat, a free mobile messaging app built solely for Myanmar. Available on Android devices, MyChat is completely tailored for the Myanmar market with localized language, authentic look and feel as well as emoticons and sticker sets. The customized experience connects users to existing friends while also introducing them to new ones through the innovative "Look Around" feature.

MyChat welcome screen, MyChat Myanmar stickers, MyChat message
MyChat welcome screen, MyChat Myanmar stickers, MyChat message

"MySQUAR's chief mission is to connect Myanmar youth with experiences built just for them," says Linda Lim, CEO of MySQUAR. "With MyChat, our goal is to provide a completely tailored messaging app optimized for the Myanmar market so youth can connect with their friends and find new ones easily."

Completely Customized Experience

MyChat is built solely for Myanmar. With full profile options, users can upload a photo, set a status and create a display name to express their best selves. The app will be fast and efficient with performance optimized for Myanmar, allowing users to chat with friends and find new ones without delay.*

Myanmar Character Sticker and Emoticons Sets

Myanmar youth can now express themselves creatively with the help of iconic Myanmar character and toy stickers such as Pho Wa Yoke, Pho Thar Htoo or favorite friends U Shwe Yoe & Daw Moe. These customized sticker sets will keep conversations creative and colorful, with new stickers and emoticons being added on a continual basis.

Authentic Look and Feel

Designed with Myanmar in mind, the vibrant and colorful user interface pays homage to the culture of the "Golden Land" and the fully localized language allows users to express themselves in Myanmar language.

Innovative Friend Finder Technology

The innovative MyChat "Look Around" feature allows users to find and connect with new friends in the area. MyChat will highlight up to 100 potential new friends, ranked by proximity, allowing users to meet people both locally or abroad if traveling.

More To Come

This is just a sneak peak of what's to come in MyChat. Stay tuned for more news including new sticker sets, features, sharing capabilities and more. To learn more about MyChat now visit mysquar.com.

*The app relies on public network infrastructure; performance can be impacted by network quality (3G and Wifi).

ABOUT MYSQUAR

MySQUAR is the first local-language content platform created to enrich the lives of Myanmar youth, through deep, accessible and rich online experiences. Our mission is to inspire creativity, entertainment and a better standard of living in Myanmar by offering world class consumer technology solutions that connect Myanmar youth with local businesses, products and each other. Guided by a seasoned leadership team with experience developing global communities through social media, gaming and eCommerce technologies, MySQUAR is forging new ground in Myanmar. MySQUAR operates out of Yangon, Myanmar and Ho Chi Minh City, Vietnam. For more information, visit us at mysquar.com.

For more information about MySQUAR or MyChat, please contact pr@mysquar.com

Photo - http://photos.prnasia.com/prnh/20140808/8521404478

Read More »