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UGG® Launches First Global Brand Campaign

-- "THIS IS UGG" Expresses the Emotional Power of the Brand by Celebrating Life's Biggest, Small Moments

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called "THIS IS UGG." The campaign debuts on August 18th around the world. "THIS IS UGG" is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life's biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG 'Feels Like Nothing Else.'

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/

Photo - http://photos.prnewswire.com/prnh/20140818/136867

"In launching this brand campaign, we challenged ourselves to communicate the unique physical and emotional experience that occurs when you own UGG products," said Connie Rishwain, President of UGG Australia. "We are showcasing the personal moments where UGG exists in our consumers' lives. We know how our product enhances any experience, but this is the first time we've tried to capture that magic."

"THIS IS UGG" is a multi-media, cross-channel campaign presented primarily in black-and-white that features real moments with real people captured in personal settings that celebrate the small moments that mean the most to them.  For example, sketch-artist Langley Fox, Ernest Hemingway's great-great-granddaughter, is featured in her own Los Angeles home working on an illustration project, and later spending time with her best friends; Tom Brady, who typically appears in UGG campaigns crafted specifically for him, will be integrated into "THIS IS UGG," in moments together with his mother and father; and California architect Harry Gesner with his son and grandsons who share a lifelong love of the ocean, surf the Malibu coast in a nod to UGG's surfing roots.

"The stories with Langley, Tom and Harry and his family are both personal and authentic," said Vice President of Marketing Nancy Mamann.  "Because each of our moments highlights real people, we're able to dive deeply into who they are and what moment they're experiencing—whether it's on our blog, on our website, even our social channels—and bring to life the environment in which people from all walks of life, doing very different things in their private lives, live with UGG."

CREATIVE AGENCIES:

  • THIS IS UGG:
    • AGENCY: HOUSE DESIGN AND FILM, LOS ANGELES
    • PHOTOGRAPHER: CRISTINA TRAYFORS
  • THIS IS UGG -TOM BRADY:
    • AGENCY: M+C SAATCHI, LOS ANGELES
    • PRODUCTION COMPANY: HSI, LOS ANGELES
    • DIRECTOR: BRENDAN MALLOY
    • PHOTOGRAPHER: CARTER SMITH

LINK TO ANTHEM VIDEO: https://www.youtube.com/watch?v=JV8t7wSe52s&feature=youtu.be

LINK TO IMAGES: https://drop.deckers.com/THISISUGGIMAGES2

UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers.  UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over $1 billion in sales.  UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow.  UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour. In 2012 the brand exceeded two million fans on Facebook.  Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else. 

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites.  Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

Contact: Emma Oldenkamp
UGG Australia
Emma.Oldenkamp@deckers.com 
+1-212-247-8552


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BBC Selects Mindtree for Digital Testing Services

BANGALORE, India and LONDON, Aug. 12, 2014 /PRNewswire/ --

- Multi-year, multi-million contract awarded as part of the BBC digital services framework initiative

Mindtree, a global information technology services company, announced that it has been selected by BBC to test a range of its digital products.

(Logo: http://photos.prnewswire.com/prnh/20140416/681203)

As part of this non-exclusive engagement, Mindtree will deliver and support testing of digital products and applications. Digital products include applications and websites that run on a wide variety of digital and broadcast platforms. Some of them are desktop computers, mobile devices, cloud, integrated digital TV, internet protocol TV, terrestrial, cable, satellite TV and the web.

Mindtree testing services will include functional, non-functional, test management, exploratory, automation and load testing. BBC selected Mindtree for its testing capabilities, test tools expertise and the ability to effectively deliver the engagement.

Ramesh Menon, Senior Vice President and Head of Technology & Media, Mindtree said, "We are excited to be part of the BBC digital services framework. Millions of citizens globally benefit from BBC and we hope to enrich their experience with our superior digital testing capabilities."

Richard Smith, Head of Market Engagement, BBC covers the program details on digital services framework at his blog.

About Mindtree 

Mindtree [NSE: MINDTREE; CIN: L72200KA1999PLC025564] delivers technology services and accelerates growth for Global 1000 companies by solving complex business challenges with breakthrough technical innovations. Mindtree specializes in e-commerce, mobility, cloud enablement, digital transformation, business intelligence, data analytics, testing, infrastructure, EAI and ERP solutions. We are among the fastest growing technology firms globally with more than 200 clients and offices in 14 countries.

Visit us at http://www.mindtree.com.

For more information, contact:

Sweta Mohanty
Mindtree
+91-98865-20141
Sweta_Mohanty@mindtree.com

Kiran Farooque
PPR Worldwide
+44(0)207-300-6181
Kiran.Farooque@pprww.com

Siddhartha Tanti
Genesis Burson-Marsteller
+91-99863-62435
Siddhartha.Tanti@bm.com

Pamela Fieldhouse
PPR Worldwide
+44(0)207-300-6181
Kiran.Farooque@pprww.com

David Barkoe
Max Borges Agency
+1-305-374-4404 x167
davidbarkoe@maxborgesagency.com

Mindtree Limited, Global Village, RVCE Post, Mysore Road, Bangalore-560059; CIN: L72200KA1999PLC025564; Phone: +91-80-6706-4000; Fax: +91-80-6706-4100; E-mail: info@mindtree.com / investors@mindtree.com; Website: http://www.mindtree.com

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PowerbyProxi Announces Availability of Wireless Power Evaluation Kits for Consumer Electronic Devices

- Evaluation kit enables Resonant Mode charging and Qi compliance

PLEASANTON, Calif., Aug. 12, 2014 /PRNewswire/ -- PowerbyProxi, developer of the world's most advanced and safest wireless power solutions, today announced the release of Proxi-2D EVK-1, an evaluation kit for wireless charging of consumer electronic devices. The evaluation kit enables customers to test the capabilities of PowerbyProxi's resonant technology features such as full spatial freedom, 7.5W power transfer per receiver (the highest power delivery available on the market) and multi-device charging up to 15W.

Video - http://youtu.be/fcaoST7Nqq0
Logo - http://photos.prnewswire.com/prnh/20140106/SF40590LOGO

PowerbyProxi recently demonstrated this system at Computex in June, showing significant improvements over the 3.5 to 5W systems currently available. "The Proxi-2D EVK-1 is the next step towards getting advanced resonant wireless charging technology in the hands of consumers," said Greg Cross, CEO, PowerbyProxi. "Allowing customers to experience the safety, efficiency and speed firsthand, furthers our goal to enable innovation in the market."

High speed resonant wireless charging of multiple devices, and backwards compatibility with the Wireless Power Consortium's (WPC) Qi standard, make this an attractive option for OEMs looking to build upon the 50 million Qi devices currently in use through the 500 products on the market today.

Proxi-2D EVK-1 - specifications

PowerbyProxi's newest evaluation kit includes a transmitter and two receiver modules to test charging of multiple devices at 7.5W per receiver. The system displays resonant mode charging across the entire charging surface for both Qi v1.1 and resonant receivers. The Proxi-2D EVK-1 kit also highlights a critical next step towards the advancement of the Qi specification by delivering a resonant solution capable of Qi v1.1 compliance.

See the Proxi-2D EVK-1 in action on the PowerbyProxi YouTube channel or find more information through the website: http://powerbyproxi.com/evaluation-kits/proxi-2d-evk-1/ .

About PowerbyProxi
PowerbyProxi is a leader in advanced, safe, wireless power solutions for consumer electronics (CE) and industrial markets. Our resonant technologies deliver a better consumer experience with full spatial freedom and multi-device charging, and solve mission-critical problems in demanding, hostile industrial environments. We license technologies and deliver modules to battery and semiconductor suppliers, OEMs/ODMs and system integrators, with proven highly resonant implementations ranging from less than one watt to multiple kilowatts. PowerbyProxi is a venture-backed company spun out of The University of Auckland -- an internationally recognized leader in wireless power innovation -- and holds a comprehensive portfolio of 221 patents worldwide. For more information visit: www.powerbyproxi.com


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Frost & Sullivan applauds Veryx with Global Customer Value Leadership Award 2014 for its Flagship SAMTEST Carrier Ethernet Testing solution.

MOUNTAIN VIEW, Calif., August 5, 2014 /PRNewswire/ -- Based on its recent analysis of the Carrier Ethernet testing market, Frost & Sullivan recognizes Veryx Technologies with the 2014 Global Frost & Sullivan Award for Customer Value Leadership in Carrier Ethernet testing. The company's recent focus on developing strong expertise in Metro Ethernet Forum (MEF) conformance testing resulted in SAMTEST, an innovative testing product. The multiple benefits of this test solution, in terms of features, rapid return on investment (ROI), and timely testing and diagnostics of network issues, has made SAMTEST one of the most desired solutions for Carrier Ethernet testing. In addition to SAMTEST, Veryx also offers a suite of legacy testing solutions that boasts more than 500 licenses in the global market.

SAMTEST is targeted at service providers offering business Ethernet services, mobile backhaul services and wholesale access services to enterprises and other customers. It offers test and measurement based on MEF CE 2.0, ITU-T Y.1564 and ITU-T Y.1731 standards, enabling carriers and service providers to ensure network reliability before the roll-out and reduce the "mean time to repair" after the roll-out.

SAMTEST addresses the various needs of service providers during service design and activation, monitoring, and troubleshooting. Additionally, cloud service providers can use it to make their network services meet customer expectations and help enterprises with network performance when migrating to cloud-based infrastructure.

"With SAMTEST, Veryx has been able to drastically reduce the time and effort required to manage Ethernet circuits," said Frost & Sullivan Sr. Research Analyst, Olga Shapiro. "The product can also be used by service providers offering data center co-location services to meet their customer service level agreements (SLAs)."

As carriers continue to offer services and circuits to more customers, the equipment and configurations they use tend to vary. Hence, these carriers have to make sure that they offer the same configurations and quality of service for which they were certified. A solution like SAMTEST, which verifies the MEF E-Access requirements, would be of immense value to the wholesale providers in this scenario. The partnering nature of these services, wherein a customer circuit could originate and terminate in multiple carrier territories, requires precision in continuous circuit architecting to ensure customer satisfaction and quick resolution of circuit problems. SAMTEST allows wholesale access providers that sell the circuits to their partners to demonstrate each of their circuit SLAs.

An ROI period of approximately three months and an ability to reduce customer time and efforts in managing Ethernet circuits by almost 80 percent have significantly enhanced the solution's value. Additionally, SAMTEST can gather measurements from the network's existing equipment and provide the required insight without the need for any additional hardware installation. To further improve the ownership experience of its customers, Veryx offers timely and efficient technical assistance services all over the world through both phone and email.

"Further to its objective of developing innovative products, the company also encourages a strong customer-focused work culture," noted Shapiro, Frost & Sullivan. "This has enabled it to offer world-class customer support services, which, in turn, has significantly contributed to the high loyalty enjoyed by the company across its global customer base."

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

Contact Us:

Veryx Technologies Inc.
USA: +1-408-850-1247
International: +44-20337-18691
Email: info@veryxtech.com
www.veryxtech.com

Contact:

Mireya Espinoza
P: +1.210.247.3870
F: +1.210.348.1003
E: mireya.espinoza@frost.com

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Procera Networks Launches Groundbreaking RAN Perspectives Solution for Mobile Network Operators

FREMONT, Calif., Aug. 4, 2014 /PRNewswire/ -- Procera Networks, Inc. (NASDAQ: PKT), the global Subscriber Experience company, today announced the launch of RAN Perspectives, a ground-breaking new Subscriber Experience solution for mobile broadband operators that delivers real-time location and RAN QoE awareness. RAN Perspectives is a software solution that provides real-time location and radio access network (RAN) quality of experience (QoE) data that can be leveraged to enhance the mobile broadband experience for consumers.

Logo - http://photos.prnewswire.com/prnh/20140729/130705

RAN Perspectives adds valuable RAN awareness to a mobile operators' network intelligence, dramatically reducing their deployment of probes and the costs associated with drive testing while expanding their visibility into the RAN in real-time to gain insight and take action.

"Mobile operators exist in an extremely competitive environment that makes customer experience very important, both to reduce churn and also to rollout and assure the quality of high-value services that consumers will pay extra for," said Anil Rao, senior analyst, service assurance at Analysys Mason. "RAN data and intelligence on roaming customers' service quality is of critical importance for operators looking to improve the subscriber experience and further monetize their infrastructure investments."

"RAN Perspectives was developed to solve one of the biggest challenges for mobile operators, providing real-time location and quality information in a cost-effective manner that they can use to deliver higher quality mobile broadband services," said Alexander Haväng, CTO of Procera Networks. "RAN Perspectives is the first Procera product designed specifically for mobile Subscriber quality of experience, and integrates tightly into our existing PacketLogic solutions, including our Customer Care Insights offering that can now deliver real-time forensics on the RAN connection as well as on the data connection for mobile devices."

"The proliferation of mobile devices coupled with the expanding use of data-intensive applications such as mobile video has led to increasing congestion in the RAN that can dramatically reduce subscriber QoE," said Shira Levine, directing analyst, Service Enablement and Subscriber Intelligence at Infonetics Research. "A device-based solution such as RAN Perspectives has the potential to more effectively manage congestion while enabling a broad array of additional services, solutions and applications, which could have dramatic implications for mobile networks."

RAN Perspectives is a Subscriber Experience solution that integrates into a PacketLogicTM deployment providing real-time location and RAN quality information that can be leveraged to enhance the mobile experience. Unlocking real-time location awareness and RAN signal quality measurements opens up a number of operational and service opportunities that Procera will roll out over the next 12 months, with the initial offerings including:

  • Customer Care Insights solution with integrated RAN and IP mobile broadband-centric subscriber diagnostics for customer care teams.
  • RAN Perspectives-based view for Insights that delivers analytics for quality, congestion, applications, and out-of-coverage hotspots in the mobile network for marketing and engineering teams.
  • RAN congestion management based on real-time location awareness to identify and take action on congested areas, enhancing subscriber QoE.
  • Location-based service plan offerings including location-specific policy enforcement and charging for marketing teams.
  • Crowd-sourced minimized drive testing and out of coverage registration for RAN engineering teams.

RAN Perspectives is available for beta testing, and is expected to be generally available in the first quarter of 2015.

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Cambium Networks Launches ePMP(TM) Force 100 To Enhance Performance Range In High-Interference Deployments

ROLLING MEADOWS, Ill., July 29, 2014 /PRNewswire/ -- Cambium Networks™, a global leading provider of wireless broadband solutions, today announced the release of the ePMP Force 100, a high-gain integrated subscriber solution. The ePMP Force 100 contains Cambium Networks' latest ePMP software release 2.1 that includes enhancements to Cambium Networks' eFortify™ and eCommand™ software solutions.

Logo - http://photos.prnewswire.com/prnh/20140613/117974

The ePMP Force 100 can be deployed as a subscriber module that can connect to any ePMP access point, as well as peer nodes in point-to-point deployment configurations. Service providers who already have the ePMP 1000 Connectorized Radio in their networks have the option of purchasing the ePMP Dish separately to enhance throughput and increase deployment range. Key features of the ePMP Force 100:

  • Frequency availability: 5150 – 5970MHz
  • Security: 128-bit AES encryption (CCMP mode)
  • Peak gain: 25 dBi antenna gain with 30 dBm of transmit power
  • Round Trip Latency: 6 ms (flexible frame mode), 17 ms (GPS Sync mode)
  • Throughput: 150 Mbps of real user data

Also announced today is software release 2.1 which adds software enhancements to eCommand which provides a suite of management tools to plan, provision and monitor the network, and to eFortify, which allows the platform to recognize and react to external interference.

eCommand improvements include:

  • New graphical user interface (GUI) with online help
  • Enhanced statistics and metrics to monitor and troubleshoot the network
  • Automatic channel selection based on best channel available across accessible spectrum

eFortify improvements include:

  • Option to operate with carrier sense enabled or disabled to optimize system RF performance

"Helping our customers maximize their investments in equipment and realize faster ROI is a top priority for Cambium Networks," said Atul Bhatnagar, president and CEO, Cambium Networks. "The ePMP Force 100 is a solid option for potential customers deploying across a range of physical and RF environments and subscriber densities, and allows networks operators to reach more end users while enhancing link performance."

The ePMP Force 100 is the latest addition to the ePMP platform launched in October 2013, which includes:

To find out more about Cambium Networks go to www.cambiumnetworks.com, or follow @CambiumNetworks on Twitter and like us on Facebook for industry updates.

Additional information:

Download the product spec sheet: ePMP Force 100
Download release 2.1: ePMP Software
Read the blog post: Our Ally is the Force

Contact

Golin for Cambium Networks - Sara Ball
+1-415-318-4361
sball@golinharris.com

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