-- Company to Hold Conference Call on August 22 at 8:00 a.m. EDT -- BEIJING, August 7, 2014 /PRNewswire/ -- China New Borun Corporation (NYSE: BORN; "Borun" or the "Company"), a leading producer and dis...Read More »
-- BACARDI has released The Spirit of BACARDI -- a graphic novel that tells the stories behind the Bacardi family and Company origins in Cuba
-- Created by legendary graphic novel talent; a unique collaboration between writer Warren Ellis and artist Michael Allred
-- Drops of BACARDI rum added to the inks used to illustrate the novel
-- Available to download now from BACARDI.COM/SPIRITOFBACARDI
HAMILTON, Bermuda, Aug. 6, 2014 /PRNewswire/ -- For more than 150 years, BACARDI has been a brand with incredible stories to tell. Since 1862, the Bacardi family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit.
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To bring these stories to life, BACARDI has collaborated with two of the most iconic names in the world of graphic novels -- writer Warren Ellis and artist Michael Allred -- to create The Spirit of BACARDI, a graphic novel that tells the stories behind the iconic brand and its origins in Cuba.
The Spirit of BACARDI focuses on Emilio Bacardi -- son of founder Don Facundo Bacardi Masso -- and his tireless work for Cuban independence in the late 1800s. Emilio Bacardi was repeatedly imprisoned and exiled for his belief in an independent Cuba, but persevered, eventually becoming the first freely-elected Mayor of Santiago de Cuba.
The graphic novel also touches upon early challenges the Bacardi family faced and overcame -- including an earthquake that destroyed their city and a fire that ravaged their distillery -- and ends with the creation of the original Cuba Libre cocktail in 1900.
The bold attitude of BACARDI even extends to the way in which the graphic novel was created. Drops of BACARDI Gold rum were added to the inks artist Michael Allred used to illustrate The Spirit of BACARDI.
"Working on this project gave me the chance to bring to life a time and a place I've never worked with before - Cuba in the late nineteenth century," said Allred. "I loved the idea of adding BACARDI rum to the ink to make it a real part of the graphic novel's DNA. It's something I have never done before and makes the artwork unique."
Ellis said, "Storytelling requires great characters, and in Emilio Bacardi we have exactly that. Emilio was a patriot, passionate about his homeland of Cuba. My focus was to bring his drive and determination to life."
Andy Gibson, Chief Marketing Officer of Bacardi, said, "We see The Spirit of BACARDI as a fantastic way to tell the stories behind "BACARDI Untameable Since 1862," our new global marketing campaign that inspires consumers to pursue their passions no matter what -- much like the Bacardi family did -- encouraging camaraderie and strength of character."
"Authenticity is increasingly important to our consumers, especially millennials. While first and foremost we want the graphic novel to be entertaining, we are also saying something important about our brand; that we have the heritage to back up our attitude," added Gibson.
To download The Spirit of BACARDI and for more information on "BACARDI Untameable Since 1862," BACARDI rum and cocktail recipes, visit BACARDI.COM.
Watch the film here
About Warren Ellis
Warren Ellis is an award winning English writer of graphic novels and film. Most recently, Ellis has written The Spirit of BACARDI – a graphic novel that tells the stories behind BACARDI rum and its origins in Cuba. Prior to The Spirit of Bacardi, Ellis wrote RED and RED 2 which were both adapted into movies starring Bruce Willis, Helen Mirren and Morgan Freeman. Before the RED series, Ellis started British magazine Deadline, worked for Marvel on Hellstorm and then went on to write for DC where he wrote Gen, Transmetropolitan and Planetary. Ellis has also written for Vice, Wired UK and Reuters on technological and cultural matters. Warren has been called "one of the most high-profile comic book writers of the past two decades".
About Michael Allred
Michael Allred is an American artist and writer. Most recently, Allred has been central in the creation of The Spirit of BACARDI - a graphic novel that tells the stories behind BACARDI rum and its origins in Cuba. Allred is most famous for his creation, Madman, a superhero that appears in graphic novels published by Image. He has also illustrated numerous characters across Marvel and DC - two of the largest graphic novel publishers. Michael's work is renowned
for its retro 1950s pop art style and he has been nominated for multiple awards including the Harvey's, the Eisners and the Eagles. Michael lives near Portland with his wife Laura who frequently works as his colorist.
About BACARDI Rum - The World's Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Masso revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDI. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente. BACARDI rum is the world's most awarded spirit, with more than 550 awards for quality, taste and innovation. Today, BACARDI rum is made in Puerto Rico and Mexico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com
The BACARDI® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
LIVE PASSIONATELY. DRINK RESPONSIBLY.
When referring to the brand or product, it is written as 'BACARDI'. When referring to the company or founding family, it is written as 'Bacardi'. When referring to the corporate entity, it is written as 'Bacardi'.
BACARDI, BACARDI UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITEDRead More »
LONDON, Aug. 4, 2014 /PRNewswire/ --
CHARLES JOLY BEATS 47 PEERS TO BE CROWNED THE DIAGEO RESERVE WORLD CLASS™ BARTENDER OF THE YEAR 2014
After a week of fierce competition, incredible craftsmanship, unrivalled creativity and exceptional cocktails, Charles Joly from The Aviary in Chicago, USA, beat 47 of the best mixologists from around the globe to be crowned the DIAGEO RESERVE WORLD CLASS™ Bartender of the Year 2014.
Charles mesmerised the judges from the very first cocktail but it was his unique and show-stopping signature serve that will help cement his name in cocktail history. His signature cocktail Above the Clouds, crafted for the final Punch and Glass challenge, blew the judges away. Throughout the week Charles consistently proved his winning credentials to the esteemed panel of judges that included legends and luminaries of the cocktail scene such as Dale DeGroff, Salvatore Calabrese, Julie Reiner, Steve Olsen and Gaz Regan.
"Wow, I just feel totally overawed by this. I know it sounds like a cliche but to be announced as the DIAGEO RESERVE WORLD CLASS™ BARTENDER OF THE YEAR 2014 is like a dream. The other finalists really are the best bartenders in the world today so for the judges to pick me as the winner is incredible" said Charles Joly.
"This journey didn't start today at the ceremony, it started many years ago when I first started working in a local bar. I make drinks with my heart and it makes me happy to see customers happy. The possibilities open to a bartender are limitless, not just in terms of your career but your creations - the only limit is your imagination."
Matteo Fantacchiotti, Global Vice President Commercial, DIAGEO RESERVE, said: "Right from the beginning Charles Joly's passion, creativity and unrivalled mixology skills captivated the judges. His desire to create unique serves that combined sophisticated tastes with innovative modern twists never faltered at any stage of the competition. It's a real honor to have Charles as our 2014 Diageo Reserve WORLD CLASS™ ambassador."
Charles Joly will now become a global ambassador for Diageo Reserve WORLD CLASS™, a role which will see him travel the world, educating and inspiring new talent whilst developing his own skills and knowledge through the different tastes and techniques they experiences along the way.
The 2014 WORLD CLASS™ Finals consisted of a series of innovative challenges staged around Great Britain, starting in Gleneagles, Scotland, before travelling via the iconic Orient Express to London. Discovery was at the heart of the competition, a theme brought to life by the series of innovative challenges that immersed the 48 finalists in Great British culture and inspired them to create premium serves, using the world's finest spirits.
This year, for the first time ever, consumers were also invited to participate in the WORLD CLASS™ Global Final and discover a world of fine drinking culture at the WORLD CLASS™ House where masterclasses run by world-renowned bartenders, unique cocktails and food tasting sessions that made the WORLD CLASS™ House the spiritual home of fine drinking experiences this summer.
You can find out more about WORLD CLASS™ and discover a world of fine drinking by: visiting Definitivedrinkingguide.com on tumblr, liking http://www.facebook.com/worldclass or tweeting @worldclass using #WORLDCLASS14
For images, B-roll footage and information about the WORLD CLASS™, Diageo, its people, brands and performance, visit http://www.diageo.com or contact:
World Class Director, Diageo Reserve
HONG KONG, Aug. 2, 2014 /PRNewswire/ -- G.H.MUMM, a brand known for glorifying iconic moments, is celebrating with Paris Saint-Germain on its first trip to Asia. The prestigious House of champagne became the official international* champagne sponsor for the legendary Paris Saint-Germain football club in 2013. The deal sees a five-year international partnership between the two iconic French brands.
The official Asia Summer Tour began with a pre-season game in Hong Kong against the local and undefeated league champion's team, Kit Chee, on 29th July, 2014 at the Hong Kong Stadium.
G.H.MUMM celebrated the team's arrival in the region by auctioning a G.H.MUMM Jeroboam - a global icon of victory, signed by the Paris Saint-Germain team. The event took place at the prestigious Hublot Gala dinner held at the Ritz Carlton, Hong Kong. All proceeds will go to the Hong Kong Jockey Club Football programme - a social initiative co-organised by Hong Kong Jockey Club and Kit Chee Football Club which helps the youth football development programmes in Hong Kong.
Paris Saint-Germain General Manager Jean-Claude BLANC said: "G.H.MUMM is a great symbol of victory and we are delighted with our long-term partnership with such an iconic leading House of Champagne."
Philippe GUETTAT, Chairman and CEO for G.H.MUMM House of Champagne, said: "We are delighted to be part of Paris Saint-Germain's success and inaugural journey into Asia. Our international partnership is a natural fit for us. G.H.MUMM shares the same values of victory, and quest for excellence."
Many Asian fans are already familiar with G.H.MUMM Champagne through its successful 14-year sponsorship of Formula 1 ®. This new partnership with Paris Saint-Germain represents an exciting phase for G.H.MUMM as it continues its presence in the international scene and growth within the APEC region.
To download the images & for further news, visit G.H.MUMM Press room
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G.H.MUMM is part of Martell Mumm Perrier-Jouet, the prestigious cognac and champagne business of Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, G.H.MUMM is the leading international champagne House in France and third worldwide*. G.H.MUMM Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2012. Website: http://www.ghmumm.com/
About Paris Saint-Germain
Three years ago, Paris Saint-Germain set itself the goal of becoming a global sports brand by embodying in everything it does and in all its communications the values of elegance, excellence and respect that are associated with Paris whose name its brand so proudly bears.
French champions and quarter-finalists in the UEFA Champions League during the 2014 season for the second consecutive year, the first stages of the club's project bear witness to its aim to join the very top flight European clubs. Paris Saint-Germain is very active in the media sector, particularly through PSG TV, available on the Internet in 3 versions (French, English and Spanish), and PSG.fr published online in 8 versions which attracts a total of 15 million page views and 1,5 million one-off visitors on average per month (with over 18% from overseas). Paris Saint-Germain is the top-ranked French club on social networks with over 20 million fans and followers (club, teams and players combined).
G.H.MUMM House of Champagne - Communications Department