Singapore based publishers focussed startup by Ex-Googlers, Crackle Technologies raises USD 1.7 Mn to Revolutionize Adtech with AI-Powered Solutions

SINGAPORE, Crackle Technologies has raised a $1.7M pre-seed round to build AI based products to help publishers maximize their adtech earnings. Round is led by We Founder Circle and AC Ventures. Other investors that participated include founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of prominent publishers like Ludo King, Dainik Jagran, Amar Ujala and others have bestowed their faith in the Crackle team by joining as investors. Crackle is expanding across Southeast Asia with a focus on Vietnam and Indonesia.

The funding will be largely deployed in product and technology and to scale operations globally to support publishers across gaming, apps, news, and OTTs (by addressing key pain points including low fill rates and eCPMs). Crackle’s proprietary tech applies advanced data analytics and predictive modeling to optimize publisher’s ad revenue, automate workflows, and deliver exceptional user experiences.

Source: BERNAMA News Agency

  • malaysiang

    Related Posts

    Mavenir’s 5G UPF Solution Bags Leading Lights Network Energy Efficiency Award

    KUALA LUMPUR, Mavenir, the cloud-native network infrastructure provider, has won the Leading Lights Network Energy Efficiency Award for its Energy-Efficient 5G User Plane Function (UPF) solution.

    Mavenir President, Core Networks, Ashok Khuntia said t…

    Quantios Acquires Klea To Speed Up Automation In Corporate Services

    KUALA LUMPUR, Quantios, the global provider of Wealth and Corporate Services software as a service (SaaS) solutions, has completed the acquisition of Klea, an artificial intelligence (AI)-powered legal entity management (LEM) tool.

    Backed by Hg and E…