GEORGE TOWN, The Malaysian Franchise Association (MFA) said 65 homegrown franchise brands have opened approximately 4,300 outlets in 66 countries worldwide.
MFA secretary-general Mohamad Shukri Salleh said that 50 per cent of the franchise outlets were in the food and beverage (F and B) sector, with the rest in the services, retail, education and arts sectors.
He said that MFA aims to educate Malaysians on the local franchise industry in order to support and promote local franchise brands, which are as good as or better than international franchise brands.
Quite a number of Malaysians do not know that franchise brands such as the Manhattan Fish Market and Marrybrown are local brands, he told reporters at the opening of the National Franchise Expo 2019 (NFX 2019) here, today.
Mohamad Shukri said Malaysians should have high aspirations with regard to the local brands and to help promote and support the local brands in expanding their business overseas.
The event was launched by Datuk Abdul Halim Hussain, chairman of State Committee on Domestic Trade and International Industry, Entrepreneur Development and Consumer Affairs.
The three-day expo features 16 homegrown franchises, including Coolblog, the Manhattan Fish Market, Marrybrown, Fuel Shack, Harta Rovers and Ar-Rahnu X’Change.
The NFX 2019 was held in Johor Bahru in March, and will be held in Sabah in November.
Source: BERNAMA (News Agency)