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MALAYSIA: FAST, ACCURATE KEYWORDS TO NEWS REPORTING – OUTGOING BERNAMA CEO

KUALA LUMPUR, Malaysia Zulkefli Salleh, the outgoing CEO of the Malaysian National News Agency (Bernama), today reminded journalists of the news agency to report the news fast and accurately in the face of today’s technological challenges.

In doing so, he said, they should observe the ethics of journalism and abide by the existing laws to avoid news of a defamatory nature.

The keywords are fast and accurate because the Internet has made it possible for everyone to be a ‘journalist’. Do not let the public convey false and inaccurate news, he said after delivering a message in conjunction with the Bernama monthly assembly here.

Earlier, in delivering his message, Zulkefli, who retired today, said he is optimistic of wanting Bernama, which is over 50 years old, to produce quality products and continue to maintain the trust in generating news according to the law.

Bernama staff should not merely pay lip service to the pledges they make but must fulfill their promises, said Zulkefli, who has served the news agency for 39 years, rising from the ranks.

At the event, Zulkefli was given a surprise 62nd birthday celebration at which he cut a cake and received souvenirs from several heads of department.

The Employee of the Month award and promotion and confirmation letters were also given to several Bernama staff at the event.

Source: NAM News Network

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