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How Galaxy Racer’s South Asia expansion is shaping up

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Esports Insider

Esports organisation Galaxy Racer (GXR) has recently taken up considerable interest in further expansion into the Asian market, and we are witnessing a rapid growth of the Dubai-based esports organisation. After the company appointed new heads of marketing for India & South Asia and SEA, it expanded its presence into Pakistan and organised a $100,000 (~£76000) tournament in the country. Moreover, on January 13th, Galaxy Racer announced a projected investment of $10m (£7.28m) into Malaysia’s esports ecosystem. Galaxy Racer’s strategy for penetrating the South Asian market is yet another interes…

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