KUALA LUMPUR: Malaysia’s leading pharmacy, health, and beauty retailer, guardian Malaysia, today unveiled a new brand vision and campaign, ‘Own Your Beautiful. Take Control of Your Well-Being,’ which encourages Malaysians to embrace their unique beauty.
According to BERNAMA News Agency, the inspiring message aims to resonate with Malaysians of all ages and backgrounds, sparking a movement where everyone can celebrate their individuality and take pride in their well-being journey. In a statement today, guardian Malaysia emphasized that the initiative is more than just a marketing campaign; it is a heartfelt celebration of self-empowerment.
Priscilla Wu, managing director of guardian Malaysia, explained that the initiative reflects the company’s commitment to supporting each customer in their pursuit of well-being. She highlighted that the new mission is about reminding individuals that every step of their journey matters and that everyone deserves to live their best life at every stage. As a local brand foun
ded in Malaysia 57 years ago, guardian Malaysia has served over a quarter of the nation’s population, fulfilling diverse health and beauty needs.
The company also introduced a new video, encouraging Malaysians to connect emotionally and challenge viewers to take ownership of their well-being. This video captures moments from an ordinary day, illustrating the beauty found in every challenge and triumph, inspiring Malaysians to take control of their well-being one moment at a time.
Guardian Malaysia reiterated its longstanding commitment, stating, “Guardian Malaysia is here, every step of the way, just as we have been with your grandparents, your parents, and will continue to be with you, your children, and your grandchildren.”
The campaign features six stunning visuals, representing the full range of health and beauty categories available in stores. These visuals are designed to address every self-care and beauty need, inspiring everyone to ‘Own Your Beautiful. Take Control of Your Well-Being’ in their own
way. Additionally, the campaign unveils a refreshed ‘g’ logo, featuring flowing ribbons symbolizing guardian Malaysia’s deep connection with its customers.
Wu shared that guardian Malaysia aims to make a meaningful impact on the lives of the people and communities it serves. The company is committed to supporting each individual’s journey toward becoming their best self, emphasizing a bond with customers that is personal, authentic, and purposeful.