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NI System-on-Module (SOM) Technology to Play a Critical Role in Shaping the Future of Embedded Design

SINGAPORE, July 17, 2014 /PRNewswire/ — National Instruments, the provider of solutions that enable engineers and scientists to solve the world’s greatest engineering challenges, has introduced the NI SOM. The first global product launched from India, with NI introducing a major transformation in embedded technology for the world, the NI SOM combines the Xilinx Zynq All Programmable system on a chip (SoC) with supporting components such as memory on a small PCB and features a complete middleware solution and ready-to-go Linux-based real-time operating system (RTOS) already integrated. The NI SOM gives design teams the customizability of a SOM without the increased time and risk of developing custom software.

Joel Shapiro, Leader for Marketing, Emerging Markets Region, NI said, "The NI System on Module (SOM), combined with powerful LabVIEW libraries, enables engineers to transform their ideas into embedded products faster than any other tool available on the market.  Healthcare devices, smart machines, and other applications that require embedded technology will benefit as the NI SOM not only speeds up, but also bridges design, prototyping, and deployment with a single platform."

The NI SOM enables design teams to deploy reliable, complex embedded systems faster because it is based on and has the same rigorous design standards as the LabVIEW reconfigurable I/O (RIO) architecture. This architecture has already been used in high-reliability applications such as unmanned aerial vehicles and cataract surgery machines. NI, with this technology, aims to create a world of fresh possibilities for engineers, scientists and innovators — across life sciences, automotive, aerospace, manufacturing and energy sectors.

We have evaluated several SOMs and embedded SBCs, and there is no comparison to the software integration offered by NI," said Sebastien Boria, R&D mechatronics technology leader at Airbus. "We estimate that our development costs with the NI SOM are a tenth of the costs of alternative approaches because of the productivity gains of NI’s approach to system design, in particular to NI Linux Real-Time and LabVIEW FPGA."

Key Benefits

  • Complete Middleware Solution: The NI SOM is shipped with a complete middleware solution out of the box to remove the time and risk associated with developing an embedded OS, custom software drivers and other common software components.
  • LabVIEW FPGA Integration: LabVIEW FPGA eliminates a design team’s need for hardware description language expertise, making powerful FPGA technology more accessible than ever before.
  • NI Linux Real-Time: The NI SOM offers a robust Linux-based RTOS, which gives design teams access to an extensive community of applications and IP.
  • Shorter Prototyping Phase With CompactRIO: Design teams can use CompactRIO to quickly prototype their applications and then deploy them with the same code used for prototyping, which saves significant time and effort.

For more information about the NI SOM, visit http://www.ni.com/som.

Editorial Contact: Jessie Lee, +65-6226-5886

About NI

Since 1976, NI (www.ni.com) has made it possible for engineers and scientists to solve the world’s greatest engineering challenges with powerful, flexible technology solutions that accelerate productivity and drive rapid innovation. Customers from a wide variety of industries — from healthcare to automotive and from consumer electronics to particle physics — use NI’s integrated hardware and software platform to improve the world we live in.

CompactRIO, LabVIEW, NI and ni.com are trademarks of National Instruments. The registered trademark Linux® is used pursuant to a sublicense from LMI, the exclusive licensee of Linus Torvalds, owner of the mark on a worldwide basis. Other product and company names listed are trademarks or trade names of their respective companies. 

TO THE NEW Launches Global Entrepreneurship Program for Young Asians

SINGAPORE, July 17, 2014 /PRNewswire/ — TO THE NEW, Asia’s leading digital powerhouse, is launching ‘Entrepreneurs At Work’, a one of its kind entrepreneurship leadership program. It plans to hire 20 young professionals, expose them to challenging assignments across its group companies, train them over the next two years, and then let them take on entrepreneurial leadership roles across businesses and geographies, both existing and new.

Speaking on the launch of the ‘Entrepreneurs At Work’ program, Mr. Puneet Johar, Managing Director, TO THE NEW said, “In the digital space, developing entrepreneurial talent is the only way to ensure continued success. This program puts young talent through high impact operating roles, with periodic training inputs. This prepares them to lead innovation through familiar and unfamiliar situations.”

The group selected for the ‘Entrepreneurs At Work’ program will consist of candidates who have graduated from premier management and technical institutes from across India, ASEAN and China, with 3 to 5 years of work experience. The program will place these candidates in high impact roles in business development, product management, product development and technology in the various TO THE NEW companies across Asia. Over the next two years, these candidates will operate in impactful roles and undergo intensive training programs, to help them take on entrepreneurial leadership roles across its companies.

TO THE NEW is an Internet products company that is accelerating the disruption in the digital marketing and video space in Asia with its social and mobile first approach in analytics, social CRM, digital video, content and influencer marketing areas. Its unique blend of freemium products that are versioned in local languages in Asia has helped it grow to a 600+ people company in 8 markets in Asia Pacific in a short span of  two years. This Singapore headquartered company is at the top of the heap amongst the challengers to the traditional media and marketing businesses.

TO THE NEW is accepting applications at www.tothenew.com/eaw and the last date to apply is 15th August 2014.

  About TO THE NEW:

Founded in 2010, TO THE NEW is Asia’s leading specialist in SMACK Services – Social, Mobile Analytics, Content and Knowledge and delivers integrated digital solutions to help clients connect with social and mobile first consumers and drive tangible business performance. TO THE NEW’s SMACK effect is backed by its ‘Centers of Excellence’ in Analytics led by ThoughtBuzz, Digital Marketing by Ignitee, Social, Local and Mobile by Techsailor, Content by Tangerine Digital and Technology by IntelliGrape.

TO THE NEW employs over 600 people across Singapore, Manila, Kuala Lumpur, Jakarta, Mumbai, Delhi, Chennai, Dubai and Guangzhou. For more information, visit: www.tothenew.com

Press Contacts: Irfan Khan Irfan.khan@tothenew.com I +65 6748 8522

Max Bupa Recognized as ‘Model Insurer Asia of the Year’ for Effective Implementation of Technology Enabled by Newgen

SINGAPORE, July 17, 2014 /PRNewswire/ — Max Bupa Health Insurance has been recognized as the Celent Model Insurer of Asia for 2014, one of the most coveted honour in APAC region, for effective technology usage in insurance. With a strong focus on utilizing technology to deliver the best in class service, Max Bupa is creating a benchmark in the industry through innovative IT practices. Max Bupa’s focus from the time of inception has been to evolve and transform customer experience, by offering exceptional customer service through smart and hassle free processes.

Max Bupa implemented Newgen Software Technologies’ BPM solution to automate core processes like New Business, Claims, Healthcare Provider Enrolment, Agent Licensing, and Renewals. These solutions together enhanced customer experience through improved interactions, and reduced customer response timelines. Newgen’s mobility application ZapIn enabled end to end automation of the highly critical New Business process thus providing a uniform end user experience. Through this implementation, Max Bupa became the first insurer in India to introduce a mobility application into its customer acquisition process.

Commenting on the win, Somesh Chandra, Director – Customer Service, Operations and Technology, Max Bupa said, "It is an honour to be recognized for our technological prowess by Celent. At Max Bupa, we have a strong focus on utilizing technology to deliver the best in class service and a seamless experience to our customers, partners and employees. We have a clear roadmap to ensure our technology implementation maintains a competitive edge and addresses evolving customer needs. The innovative IT solutions by Newgen have helped us streamline and automate our customer facing business processes."

Puneet Nath Kapil, Vice-President (IT), Max Bupa added, "We needed a solution to bring about overall improvement in terms of process efficiency, SLA adherence and customer engagements. Newgen with its vast domain expertise, robust product platforms and invigorating business solutions helped us significantly improve our customer response rate."

Diwakar Nigam, MD & CEO, Newgen Software said, "Every implementation we undertake comes with a unique set of challenges. We have, over the years strived to find invigorating solutions to these challenges. Max Bupa’s win is a testimonial of our success."

Celent is a leading research and consulting firm focused on the application of information technology in the global financial services industry. Max Bupa won this honour amongst the 18 other insurers.

Media contact: Asif Khan, +65-6221-8432, Asif.khan@newgen.co.in