KUCHING: Local small and medium enterprises (SMEs) are strongly encouraged to participate in the upcoming 15th China-Asean Expo (CAEXPO) Roadshow 2018, scheduled for Sept 12-15 in Nanning, China.
International Trade and E-Commerce Minister Dato Sri Wong Soon Koh said a total of 179 Malaysian companies and government agencies participated in the Malaysia Pavilion during CAEXPO 2017, of which three were from Sarawak.
I believe that Malaysia has many products and services that could be showcased and promoted to the business community and consumers in China as well as Asean, he said.
Wong’s text-of-speech was read by E-Commerce Assistant Minister Datuk Naroden Majais, who is also Entrepreneur and Small, Medium Enterprise (SME) Assistant Minister, at the CAEXPO Roadshow 2018 held yesterday at Hilton Kuching.
Sales recorded from Malaysia’s participation in CAEXPO 2017 increased by 23 per cent to RM405.50 million compared to RM329.60 million in 2016.
The target outcome for this year’s CAEXPO is RM400 million.
Wong added that Malaysia External Trade Development Corporation (Matrade) had also identified CAEXPO as a strategic platform for Malaysian SMEs to promote and brand Malaysian products and services into China, taking advantage of the strong presence of Chinese buyers there.
This is the largest overseas expo that Matrade has organised in terms of number of participants and space.
CAEXPO is an important event under the Belt and Road Initiative (BRI) mooted by Chinese President Xi Jinping in 2013.
BRI envisions itself promoting common development and prosperity, and a road towards peace and friendship by enhancing mutual understanding and trust.
During this year’s CAEXPO, Malaysia plans on focusing on the Food and Beverage, Health and Wellness, Lifestyle, Franchising, Services and Government Agencies sectors.
The Malaysian Investment Development Authority (Mida) and Tourism Malaysia have come onboard to organise investment and tourism promotion activities respectively, while five other Malaysian government agencies will be involved in promoting activities at the expo.
The theme for this year’s CAEXPO is ‘Jointly Building the 21st Century Maritime Silk Road, Forging A China Asean Community of Innovation’.
CAEXPO is a special event co-sponsored by China and the 10 Asean member countries.
It is the only international trade fair in China which hones in on the China-Asean Free Trade Area (CAFTA) and aims at promoting the reciprocal cooperation and common development of China and Asean.
The expo is organised annually since 2004 with the objective of promoting the building of the China Asean Free Trade Area.
In 2017, CAEXPO was frequented by 77,000 trade visitors and was an excellent opportunity for Malaysia to position herself as a leading trading nation in Asean producing high quality and competitive products.
Also present were Matrade China and Northeast Asia Section director Ong Yew Chee, Economic and Commercial Consul of China in Sarawak Li Wang Yuan, China-Asean Expo Secretariat deputy division director Chen Min, and Matrade Sarawak director Leany Mokhtar.
Source: Sarawak Government