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[INVNT GROUP] The Global BrandStory Project® Drives Web3 Innovation in World-First Collaboration with Lamborghini, Steve Aoki, Krista Kim, and RM Sotheby’s

The 1:1 NFT plus the last physical Aventador Coupé auction closed at $1.6MM – placing the purchase price in the top 10 brand new Lamborghinis ever sold at auction.

New York, NY, May 09, 2022 (GLOBE NEWSWIRE) — [INVNT GROUP] The Global BrandStory Project, in collaboration with Lamborghini, leading metaverse artist Krista Kim, 2x Grammy-nominated artist Steve Aoki, and the historied collector car auction house, RM Sotheby’s, sold the world’s first supercar 1:1 NFT connected to the last physical production supercar Lamborghini Aventador Ultimae Coupé ever produced. Leading brands and organizations into the future of Web3, [INVNT GROUP] curated the strategic partnership and developed, designed, and produced the ‘Lamborghini Ultimate’ campaign globally.

Achieving 562MM+ Global Media Reach Impressions and 4.65MM+ Social Media Impressions, the exposure resulted in a closing auction bid of $1.6MM – over 3x the standard suggested retail of a Lamborghini Aventador Coupé – making it one of the 10 most expensive brand new Lamborghini’s ever sold at auction.

To achieve these results, [INVNT GROUP], led by President and CEO Scott Cullather, leveraged the skills and services of its digital innovation division, INVNT.ATOM™, its digital content studio, HEVĒ™, and team members across four of its nine offices, around the globe.

Committed to brand storytelling and boundless innovation, driven by strategy, design, and technology, The GROUP recently announced its expanding global presence through the Web3-focused digital innovation division, INVNT.ATOM, which powered the ‘Lamborghini Ultimate’ project, including the NFT production. INVNT.ATOM helps brands and organizations navigate, activate, and create new storytelling opportunities at the digital frontier. The team, located in INVNT’s Singapore office, consists of strategists, creators, and community-builders specializing in digital-first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.

“This collaboration, sitting at the intersection of art, music, entertainment, design, and technology, was an epic project for our group. It represents every aspect of our ongoing commitment to helping brands and organizations tell stories that connect with their most important audiences in engaging and relevant ways. Leveraging Web3 technology in partnering with Lamborghini, Steve, Krista, and RM Sotheby’s, we brought communities from around the world together in unimaginable ways,” Scott Cullather President and CEO of [INVNT GROUP]

INVNT.ATOM together with HEVĒ, [INVNT GROUP]’s creative agency and production studio, led the creative, strategy, design, content, and marketing communications. Through public relations, and social and influencer partnerships, the campaign reached a global audience of over 500MM+. HEVĒ spearheaded the creative direction and production of the Behind the Drop video featuring exclusive interviews with Krista Kim, Steve Aoki, and Stephan Winkelmann, President and CEO of Automobili Lamborghini.

In the historic campaign, Automobili Lamborghini auctioned the last production Lamborghini Aventador LP 780-4 Ultimae Coupé with a 1:1 NFT. Lamborghini and [INVNT GROUP] united three forms of art: design, music, and cutting-edge technology, to create a never-before-seen collaboration that will go down as one of the most prolific 1:1 NFT drops of the year.

The Lamborghini Aventador LP 780-4 Ultimae Coupé exclusive one of one was brought to life in both the NFT and physical car by contemporary artist Krista Kim, who created the visual artwork and her signature gradients. The gradients also appear in the bespoke customization of the physical Lamborghini Aventador LP 780-4 Ultimae Coupé, and NFT visionary artist Steve Aoki who consulted on the design of the NFT, physical car and provided a custom-developed soundtrack.

“We had this approach of: “how do we bring upon the higher states of consciousness, and how does that translate and transmute the beauty of the power in the V12 engine of Lamborghini. As a luxury super sports car company, I think that this company is really pioneering web3,” said Krista Kim.

Steve Aoki continues, “I’m honored to be partnering with Lamborghini, Krista Kim, and [INVNT GROUP] on this historic project. It truly has its own story, & therefore I wanted my music track to reflect its soulful energy – the vibe, the spirit, and the power. The digital imprint of who we are has a serious meaning to our lives. As we step into web3, having identity through things like NFTs, like this car, are going to be more and more important to us.”

An exclusive preview of the NFT was hosted on BZAR Future of Community™, [INVNT GROUP]’s patent-pending, decentralized, content-led metaverse; established as a marketplace for physical and digital transactions, NFTs, entertainment, social, and gaming experiences.

The owner of the world’s first super sports car 1:1 NFT now holds in their possession the first-ever Lamborghini luxury super sports car for Web3; with capabilities via the exclusive GLB files, the winner can drive the one of a kind NFT in the Web3 platform of their choice pending platform mechanics.

Marking the end of an incredible era for Lamborghini; the brand is now looking to the future and electrifying its complete line-up by 2024. As Lamborghini charges into the digital era the lucky owner will be part of the brand’s legacy, owning the last naturally aspirated V12 Lamborghini Aventador LP 780-4 Ultimae Coupé, and the exclusively designed NFT – the first Lamborghini luxury super sports car for Web3.

“Partnering with [INVNT GROUP], Steve Aoki and Krista Kim on the design and production of this incredible moment in Lamborghini’s history – the very last Aventador LP 780-4 Ultimae Coupé ever produced was amazing. These creative minds coming together to design and produce, the 1:1 physical super sports car and NFT package with one of a kind utilities, has created something very special that can be shared for generations to come – making it part of Lamborghini’s iconic legacy,” Christian Mastro, Marketing Director, Automobili Lamborghini S.p.A.

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About [INVNT GROUP]

[INVNT GROUP] was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com

About Lamborghini

The name Lamborghini signifies not only the most coveted and exceptional cars, with technology and rarity, but true masterpieces that have made history. For more information visit www.lamborghini.com

About Krista Kim

Dubbed as a pioneer in bridging the gap between the real and virtual world. Krista creates immersive digital art through technology as an artistic medium to produce next-gen masterpieces for a new world. For more information visit www.kristakimstudio.com

About Steve Aoki

Hailed as NFT royalty in the crypto community and on the global stage, Steve Aoki is a 2x – Grammy-nominated music producer, artist, fashion designer, entrepreneur, Guinness World Record holder, NFT visionary, and one of the most successful cross-genre artists in the world, with a 77 million average monthly reach across all his platforms he is a leading creator that embodies innovation and exceptional masterpieces. For more information visit www.steveaoki.com

About RM Sotheby’s

RM Sotheby’s is the world’s leading collector car auction house. With over 40 years of proven results in the collector car industry, RM’s vertically integrated range of services, from auctions (live and online) and private sales to estate planning and financial services, coupled with an expert team of Car Specialists and an international footprint, provide an unsurpassed level of service to the global collector car market. RM Sotheby’s is currently responsible for the most valuable motor car ever sold at auction. For more information visit https://rmsothebys.com/

Media Kit

  • “Lamborghini Ultimate” Campaign Photos and Videos. Access here.
  • Never before seen behind-the-scenes images & interview soundbites with Krista Kim, Steve Aoki, and Stephan Winkelmann (Chairman & CEO of Automobili Lamborghini) Access here.

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Jhonathan Mendez de Leon
 [INVNT GROUP]™
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jmendezdeleon@invnt.com

WillScot Mobile Mini Acquires Regional Storage Services Provider

PHOENIX, May 09, 2022 (GLOBE NEWSWIRE) — WillScot Mobile Mini Holdings Corp. (“WillScot Mobile Mini” or the “Company”) (Nasdaq: WSC), a North American leader in modular space and portable storage solutions, today announced that it has acquired the rental fleet and related assets from Georgia Storage Containers, Inc. The transaction was funded with cash on hand and borrowings under the Company’s revolving credit agreement. This acquisition adds over 1,000 storage units to the Company’s existing operation in the greater Atlanta market.

Brad Soultz, Chief Executive Officer, commented, “I am excited about this transaction and what it adds to our operations in Atlanta. These new customers have immediate access to the most innovative portable storage offering in North America – from our proprietary door closure and locking systems and value-added products collection to our best-in-class, in-house logistics capabilities. We strive to make it easy for customers to get exactly what they need and be Ready to Work the moment their order arrives.”

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Section 21E of the Securities Exchange Act of 1934, as amended. The words “estimates,” “expects,” “anticipates,” “believes,” “forecasts,” “plans,” “intends,” “may,” “will,” “should,” “shall,” “outlook” and variations of these words and similar expressions identify forward-looking statements, which are generally not historical in nature. Certain of these forward-looking statements include statements relating value creation, the Company’s share price, and the Company’s future performance. Forward-looking statements are subject to a number of risks, uncertainties, assumptions and other important factors, many of which are outside our control, which could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. These risks include, without limitation, the risks and uncertainties described in the periodic reports we file with the SEC from time to time (including our Form 10-K for the year ended December 31, 2021), which are available through the SEC’s EDGAR system at www.sec.gov and on our website. Any forward-looking statement speaks only at the date on which it is made, and WillScot Mobile Mini disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

About WillScot Mobile Mini Holdings Corp.

WillScot Mobile Mini Holdings trades on the Nasdaq stock exchange under the ticker symbol “WSC.” Headquartered in Phoenix, Arizona, the Company is a leading business services provider specializing in innovative flexible workspace and portable storage solutions. WillScot Mobile Mini services diverse end markets across all sectors of the economy from a network of over 275 branch locations and additional drop lots throughout the United States, Canada, Mexico, and the United Kingdom.

Contact Information

Investor Inquiries:

Nick Girardi

nick.girardi@willscotmobilemini.com

Media Inquiries:

Scott Junk

scott.junk@willscotmobilemini.com

Colliers adds building consultancy and project management leader in the United Kingdom

Brings scale and additional capabilities to accelerate growth

TORONTO and LONDON, May 09, 2022 (GLOBE NEWSWIRE) — Leading diversified professional services and investment management company, Colliers (NASDAQ and TSX: CIGI), announced today it has acquired a majority interest in Paragon Building Consultancy Holdings Limited (“Paragon”), one of the UK’s top independent building consultancy and project management firms. Paragon will be combined with Colliers’ existing project management business bringing scale and additional capabilities in the UK and Europe. Paragon’s senior management team will lead the combined operations and retain significant equity going forward under Colliers’ unique partnership model. Financial terms were not disclosed.

Founded in London in 2009, Paragon’s 150 professionals from the firm’s six UK offices provide building surveying, project management, environmental assessments, and energy & sustainability consulting to owners, investors, and users of real estate.

“Our new partnership with Paragon strengthens our capabilities within the UK and extends our reach into Europe allowing us to better serve our clients’ needs,” said Tony Horrell, Chief Executive Officer of Colliers | UK and Ireland. “Paragon’s reputation in the industry is second to none, and this acquisition represents Colliers’ continued commitment to providing best-in-class services to maximize the potential of our clients’ assets and properties.”

“Our partnership with Colliers is the next step in our firm’s evolution especially given our shared culture and commitment to service excellence,” said Paragon co-founding partner John Munday, who will take on the role of Co-Head of the combined business. “This transaction marks a significant milestone for Paragon and will help propel our growth in the coming years.”

“Colliers’ well-known global brand and platform, and strong client relationships both locally and internationally, unlock many new opportunities for us,” said Paragon co-founding partner Robert Perry, who will join John Munday as Co-Head of the combined business. “Colliers has a strong entrepreneurial culture, together with the scale, financial resources, and industry leadership we were looking for in a partner. Leveraging all that Colliers has to offer will be of great advantage to our company, its professionals, and partners in the years to come. We could not be more excited about our prospects for the future.”

About Colliers

Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 62 countries, our 17,000 enterprising professionals work collaboratively to provide expert real estate and investment advice to clients. For more than 27 years, our experienced leadership with significant inside ownership has delivered compound annual investment returns of 20% for shareholders. With annual revenues of $4.3 billion and $57 billion of assets under management, Colliers maximizes the potential of property and real assets to accelerate the success of our clients, our investors and our people. Learn more at corporate.colliers.com, Twitter @Colliers or LinkedIn.

Company Contacts:

Christian Mayer
Chief Financial Officer
(416) 960-9500

Tony Horrell
CEO | UK and Ireland
+44 20 7935 4499

Hugo Boss and Kanine Enter Global Dog Apparel and Accessories License Agreement

DUBLIN, May 09, 2022 (GLOBE NEWSWIRE) — The HUGO BOSS Group, via its HUGO BOSS Trade Mark Management GmbH & Co. KG, has entered into an exclusive global dog apparel and accessories license agreement with the Kanine Group subsidiary, Kanine Pets World Limited, for a five-year term.

The exclusive license covers the design, production, and worldwide distribution of products for dogs including apparel, accessories, home products, and toys under the BOSS brand. Designed to correspond with the BOSS fashion collections, BOSS is the first premium fashion brand to offer a full-fledged dog collection from apparel to accessories.

“Our new CLAIM 5 strategy is broad-based, as we want to grow across all regions, touchpoints, brands and product areas. We are very excited that in Kanine Group, we have found the right partner to enter the dog accessories business and exploit the full potential of BOSS in this entirely new segment. Kanine Group can draw on extensive experience in the strongly growing premium dog supplies market, and together we look forward to offering high-end products to customers worldwide,” says Daniel Grieder, CEO of HUGO BOSS.

“We are delighted to be part of the BOSS family and to collaborate with one of the most renowned and recognizable fashion houses in the world. HUGO BOSS Group’s recent record-breaking global campaigns and the significant continued focus on digital activation is a perfect match for Kanine as we strive to be the most relevant platform for premium dog products globally, offering amazing products to proud pet parents and their furry loved ones,” stated Samuel Wong, CEO and CFO, Kanine Group.

“Having been actively involved in the fashion business for the last 40 years, I am super excited to get the chance to work closely with BOSS and develop this new category, as after seeing the growth of kid’s brands over the last 20 years, I am confident BOSS dogs will now become one of the leading lifestyle brands for dogs,” says Sean Coxall, CMO, Kanine Group.

BOSS dog accessories will launch two collections per year, starting in August 2022 with the Fall /Winter collection. The products will be available worldwide in the online stores hugoboss.com and kanine.com, as well as in selected BOSS Stores, department stores and pet stores.

About Kanine Group:

Kanine Group designs, sources, and globally distributes pet apparel and accessories under various owned and licensed brands, including its namesake Kanine brand, and operates www.kanine.com, an exclusive platform for premium and exciting products including apparel, accessories and home products for pets.

About HUGO BOSS:

HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. With its two brands, BOSS and HUGO, the group offers its collections in 128 countries at around 6,800 points of sale and online in 59 countries via hugoboss.com. With approximately 14,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 2.8 billion in the fiscal year 2021.

If you have any questions, please contact

Sean Coxall

Chief Marketing Officer / E-mail: sean@kanine.com

WWW.KANINE.COM LINKEDIN: KANINE-INT INSTAGRAM: BRAND_KANINE FACEBOOK: BRANDKANINE TWITTER: BRAND_KANINE

If you have any questions on HUGO BOSS please contact press(at)hugoboss.com

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Lessons from panda conservation could help Asia’s other, overlooked, bears

Published by
Mongabay

Serving as the mascot of a world-renowned conservation organization, building diplomatic relationships between China and the world, playing protagonists in blockbuster movies — giant pandas have done it all. The public attention and adulation these animals garner make them star attractions at zoos and have helped pump billions into tailor-made conservation programs that have successfully brought the species back from the verge of extinction. “They hit the lottery,” says Willam J. McShea, a wildlife ecologist at the Smithsonian Conservation Biology Institute who has studied giant pandas (Ailuro… Read More »

Philips receives FDA 510(k) clearance for latest breakthrough high-performance MR 7700 system

May 9, 2022

  • MR 7700 imaging system features an enhanced gradient system for unmatched performance and precision, delivering Philips’ highest image quality to help improve diagnostic outcomes
  • Newest MR innovation from Philips integrates artificial intelligence [1] for improved workflow to enhance patient and staff experience
  • Philips is the first to bring multi nuclei to clinical practice with seamless integration into standard user interface of 3.0T dStream systems 

Amsterdam, the Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, announced it has received FDA 510(k) clearance for the company’s new MR 7700 3.0T MR system. This latest break-through MR innovation from Philips delivers unmatched performance and precision for both research and advanced clinical diagnostics, helping to address the Quadruple Aim. The XP gradients of MR 7700 provide high accuracy to support a confident diagnosis for every patient with Philips’ highest quality diffusion imaging [2] and advanced neuroscience, supporting improved patient care and lower costs. MR 7700 expands scanning capabilities with a fully integrated multi-nuclei imaging and spectroscopy solution to explore new clinical pathways, without sacrificing clinical imaging workflow or wide-bore patient comfort, to enhance the experience of both staff and patients.

With the easy to use interface of the MR 7700, scientists and clinicians can now access the scanner without compromising workflow. Driven by seamless integration of multi-nuclei capabilities, the new MR 7700 allows radiologists to image six different clinically relevant nuclei [3] across all anatomies, offering the ability to increase diagnostic confidence and add important metabolic information to MR exams to help tackle complex research programs and improve clinical decision-making to help provide improved patient care. With its AI-driven [1] smart connected imaging, optimized workflows and integrated clinical solutions, MR 7700 helps to improve MR department productivity, enhance patient and staff experience, and deliver high quality diagnostic imaging.

Orchestrating decision-making at pivotal moments in the patient’s care path journey
With all imaging protocols easily accessible via the same intuitive user-friendly interface, MR 7700 contributes to highly efficient radiology workflows and first-time-right scans. Combining high quality imaging with operational efficiency, its XP gradient coils achieve up to 35% higher signal-to-noise ratios and up to 35% shorter scan times [2]. For clinical neurology and neuroscience, radiologists achieve 20% more fMRI volumes [2] and 50% more diffusion tensor imaging (DTI) directions [4], delivering detailed high-resolution images needed to confidently identify and characterize lesions.

“Our highly specialized team of MR physicists are very happy with the ease of use of Philips’ MR 7700 system, especially the implementation of new imaging protocols which is quite simple,” said Prof. Walter Heindel, Professor of Radiology and Chairman of the Department of Radiology at the University Hospital Münster in Germany. “The low effort required for modifying scan parameters and protocols supports fast and easy experimentation with imaging techniques. These latest features clearly help improve our patient and staff experience and distinguish Philips as one of the main reasons we choose this system.”

AI-driven technology helps boost neuroscience excellence
MR 7700 further demonstrates Philips’ commitment to deliver smart diagnostic systems for first-time right diagnosis through clinically relevant and intelligent diagnostics. Clinicians can leverage the MR 7700’s ultra-high gradients and in-built artificial intelligence, such as its AI-driven touchless patient sensing and motion detection, to address the upswing in patient volumes already being experienced by many of today’s radiology departments. Researchers can also leverage the accuracy, power, and endurance of the MR 7700’s XP gradients to help facilitate demanding research programs to boost neuroscience excellence.

“Enhanced with ultra-high gradients and artificial intelligence, Philips MR 7700 is built to deliver on the high-quality clinical performance expectations of today, and to facilitate the most demanding and promising research programs that will help drive the future of MR imaging, without sacrificing workflow efficiency or wide-bore patient comfort,” said Arjen Radder, General Manager of Magnetic Resonance and Diagnostic X-ray at Philips. “Combined with its AI-driven smart connected imaging capabilities, optimized workflows and integrated clinical solutions help meet the quadruple aim of healthcare by improving MR department productivity, enhancing the patient and staff experience, helping to deliver high-quality diagnostic outcomes.”

Connecting and integrating workflows to drive clinical and operational efficiency
MR 7700 leverages the automated technology of SmartWorkflow to guide and coach where required. In addition to conventional proton magnetic resonance imaging and spectroscopy, MR 7700 has in-built MR protocols to combine proton imaging with imaging based on sodium, phosphorus, carbon, fluorine, and xenon [3]. This multi-nuclei capability makes MR 7700 suitable for enhanced anatomical and metabolic/functional imaging in areas such as neurology, pulmonology, and oncology to help deliver fast, and confident definitive decision-making.

Via integration of a dual-tuned head coil, both multi-nuclei and conventional proton MR exams can be performed with the same coil and within the same user interface to help increase workflow efficiencies, while AI-assisted workflow solutions keep exams on schedule to help improve both patient and staff experience. Finally, with access to proactive remote monitoring, remote diagnostics and remote field support, more than 500 parameters of the MR 7700 are monitored from a distance to detect and resolve issues without impacting department operations.

Philips is debuting the MR 7700 at the International Society for Magnetic Resonance in Medicine (ISMRM) annual meeting (May 7-12) in London, and will spotlight the new system at the upcoming European Congress of Radiology (ECR) annual congress in Vienna in July. This newest MR innovation is part of the Philips Radiology portfolio of scalable high-performance MR systems, including its latest MR 5300 1.5T helium-free in operations MR system, all of which feature intelligent software to automate tasks to help relieve the burden on busy radiology staff and departments. Philips Radiology portfolio delivers patient-centered solutions to reduce anxiety and discomfort; technologist- and radiologist-centered image processing applications for clinical and diagnostic confidence; and enterprise-integrated workflows that streamline the path to precision care.

[1] We embrace the following formal definition of AI from the EU High-Level Expert Group (source: HLEG definition AI)
[2] Compared to Philips’ Ingenia Elition X with Vega HP gradients.
[3] Investigational device for imaging with fluorine (19F) and xenon (129Xe). Limited by federal (or United States) law to investigational use. Clinical imaging with these nuclei requires usage of a cleared drug. No FDA-cleared drugs are currently available for these nuclei.
[4] Compared to Philips DTI/fMRI scans without MultiBand SENSE.

For further information, please contact:

Kathy O’Reilly
Philips Global Press Office
Tel.: +1 978-221-8919
E-mail: kathy.oreilly@philips.com

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being, and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2021 sales of EUR 17.2 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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The First Artist Collaboration for ‘Project B-Idol’ Music NFT to Be Produced by ‘INIMI’, the Music Artist Collective Directed by SUNNY BOY

Limited-Edition Music NFTs To Launch On PlayMining NFT Premier Platform

Featured Image for Digital Entertainment Asset Pte.Ltd

Featured Image for Digital Entertainment Asset Pte.Ltd

SINGAPORE, May 09, 2022 (GLOBE NEWSWIRE) — Today, Singapore-based global GameFi company Digital Entertainment Asset Pte. Ltd (DEA) has unveiled the launch of its first artist collaboration for its upcoming NFT digital idol project titled “Project B-idol.”

The DEA team is collaborating with “INIMI,” the music artist collective directed by SUNNY BOY, to introduce the first NFT as part of this project. Together with the INIMI team, DEA will launch a limited collection of music NFTs. According to the DEA team, this exclusive collection will be listed for sale in the summer of 2022 on its BNB Chain compatible NFT marketplace “PlayMining NFT Premier.”

INIMI is a collective of Tokyo-based artists widely known for their music related to pop-culture crossovers. INIMI supports emerging Asian artists who want to enter the crossover music scene, enabling them to share and collaborate with creators worldwide. Founded in 2020, the core members of the INIMI team include Monjoe, Gio, Cheney, Loar, Canchild, Kosuke, and more.

On being a part of DEA’s expansive NFT marketplace, a spokesperson for INIMI explains, “It is a great honor for us to participate in the B-idol project. We have always been very interested in the NFT scene, so we are thrilled to have been asked to participate in this project. We wrote this song with a wish to warm the hearts of people who are experiencing tragic events currently going around the world. We hope our thoughts and prayers will reach as many people as possible.”

Project B-idol will feature a limited number of music NFTs covering various styles of music produced by artist collaborations and community-initiated music productions. Additionally, creators of these music NFTs will be able to participate in the production of “Project B-idol” through community voting processes to determine the direction of the projects. All the NFTs relating to this project will be available on the PlayMining NFT Premier marketplace.

About “Project B-idol”
Project B-idol” is a digital idol project developed as NFTs.
Girls who aim for the miraculous existence of “Super Idol” will be performing in the world of blockchain.

・Official Website: https://project-b-idol.com
・Discord: https://discord.gg/yNwed8KScw
・Twitter: https://twitter.com/project_b_idol

About PlayMining
Spearheaded by Singapore-based Digital Entertainment Asset (DEA), PlayMining is a blockchain-based GameFi platform that aims to remove the problems of secondary market transactions for both creators and consumers. The platform enables users to play blockchain games, and earn  DEP tokens for their participation. These tokens can purchase NFTs on the NFT Marketplace.

About DEA
DEA, a GameFi platform business, was founded in Singapore in August 2018, and is developing JobTribes, a Play to Earn game, and PlayMining NFT, an NFT marketplace. Using blockchain technology, the company aims to realize a world where one can create value by having fun.

Co-CEO: Naohito Yoshida, Kozo Yamada
Location: 7 Straits View, Marina One East Tower,#05-01,Singapore 018936
Establishment: August 2018
Business description: GameFi platform business

Contact Information
Digital Entertainment Asset Pte Ltd
Public Relation: Takasugi |tomoyuki_takasugi@dea.sg / Soeda|soeda@dea.sg

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