KUALA LUMPUR, Sime Darby Property Bhd, which recorded over RM1 billion sales with over 1,100 property units sold during the recent eight-week Primetime 8 campaign, is planning a new home ownership campaign in conjunction with the upcoming Hari Raya festive season.
The Raya 2019 campaign will run from May 15 to June 30.
Acting group chief executing operating Datuk Wan Hashimi Albalkri Wan Ahmad Amin Jaffri said the overwhelming response from buyers to Primetime 8 exceeded the company’s expectations.
It is an indication that despite concerns over the economic climate, home ownership remains a priority among Malaysians, reflecting their trust in quality homes in great locations, easy accessibility coupled with competitive pricing that translates into value-for-money products.
The Home Ownership Campaign (HOC) has definitely helped us in this achievement and for this we are truly thankful to the government, he said in a statement.
The property market was an important contributor to the country’s economy and Sime Darby Property would continue to play its part to stimulate this sector, he added.
The company’s Primetime 8 marketing campaign, held in conjunction with the national-level HOC 2019, featured launches throughout March and April.
Over the eight-week period, Sime Darby Property launched seven new projects and two co-creation projects in Subang Jaya City Centre and Putra Heights involving an online platform.
The dto online platform, based on co-creation and crowd sourcing, allows customers to have a say on the development concept, design and amenities.
Buyers flocked to the launches of quality landed and high-rise homes in Bandar Bukit Raja, the City of Elmina, Serenia City, Bandar Universiti Pagoh, The Glades at Putra Heights and KL East.
According to Sime Darby Property, all the launches bear its hallmark of strategic locations and excellent connectivity.
One of the key product highlights was Elsa, the first product under the Affordable Collection, which recorded an overwhelming 100 per cent take-up on its launch day with 165 units sold.
The campaign also saw multiple successful launches, including Elmina Valley Five with 90 per cent of 373 units sold. High-rise product The Ridge in KL East also enjoyed a strong take-up of more than 70 per cent.
Source: BERNAMA (News Agency)