NEW YORK, July 31, 2014 /PRNewswire/ — Email marketing is a cost-efficient and modern alternative to traditional advertising. If well-executed, email marketing campaigns can result in greater profit for your business. In order to build a campaign, you first have to acquire a list of targeted, qualified prospects who will most likely be interested in your services. The following ideas can help you acquire more contacts to build a sufficient lead database:
- Create interesting, useful content that will inspire people to subscribe to your emails
- Hold a sweepstakes with an enticing giveaway that will persuade your audience to submit their email addresses
- Use trade show events as a forum for collecting business cards
- Host a webinar to create a value exchange with the audience who will provide their contact information in order to gain access to your thought-leadership content
- Include a call to action on your website that allows viewers to opt-in to your email list
For additional tips and discussion on how to grow your number of email marketing subscribers, read the latest blog post "12 Ways to Build Up Your Email Marketing List" on PR Newswire’s Small Business Toolkit: http://bit.ly/1pqbbhR
PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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